
Content creator
4 semanas atrás
Requisitos:
- Ser heavy user de redes sociais, com olhar atento ao que está rolando na cultura pop, entretenimento, comportamento e inovação.
- Experiência comprovada (mínimo 3 anos) em criação de conteúdo, seja como criativa, creator ou em conteúdo.
- Conhecimento de ferramentas de criação, como Creative Cloud, Canva, CapCut ou similares.
- Excelente comunicação, senso estético apurado e domínio de storytelling em diferentes formatos.
- Organização, proatividade e boa gestão de prazos e prioridades.
- Conhecimento avançado do universo de influência e experiência anterior em projetos com creators é importante.
Responsabilidades:
- Criar ideias e conteúdos originais relevantes, alinhados ao contexto cultural e aos objetivos das marcas.
- Traduzir tendências em conteúdos de marca com influenciadores e creators.
- Indicar os melhores formatos e abordagens de conteúdo para cada rede e público (TikTok, Instagram, YouTube, Pinterest, etc.).
- Desenvolver conteúdos diretamente (roteiros e vídeos, se necessário), utilizando ferramentas proprietárias das plataformas de captação e edição.
- Identificar e sugerir influenciadores e creators ideais para dar vida às ideias, considerando relevância, afinidade e adequação à marca.
- Participar de Brainstorm criativo, sugerindo formatos estratégicos para cada demanda (creator centric).
- Atuar em sinergia com a área de estratégia e de produção para garantir consistência na entrega.
- Apresentar conceitos criativos de forma clara, estruturada e convincente para clientes e lideranças.
- Participar de produções em diferentes escalas: desde execuções rápidas e autônomas até projetos mais robustos com times de produção.
- Acompanhar resultados dos conteúdos e propor otimizações criativas com base em aprendizados e dados.
- Estar sempre atualizada sobre o ecossistema de influência, de grandes nomes a micros.
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