SEO Manager

Overview Join to apply for the SEO Manager role at Avalara Brasil Avalara is seeking a Senior SEO Manager to lead SEO strategy of Avalara.com , our most visible and business-critical digital asset. As part of the Digital Experience team in Marketing, this role is accountable for defining and executing a cohesive, data-driven SEO strategy that directly supports Avalara’s growth objectives across global markets. The focus of this role is on leveraging Avalara.com as a strategic platform —driving growth and optimizing for customer acquisition through SEO best practices while managing for the changing SEO landscape to best position Avalara. You will act as the strategic owner Avalara’s SEO Strategy , working closely with our Growth Marketing teams, Website Engineering teams, Content Strategists, and Information Architect to align SEO efforts to broader business goals, ensuring we maximize opportunities to reach qualified prospects worldwide. About Avalara Avalara is a fast-growing B2B SaaS company delivering tax compliance automation for businesses of all sizes. We simplify complex compliance processes through innovative cloud-based solutions. What Your Responsibilities Will Be Build and prioritize the SEO backlog, addressing internal linking, Core Web Vitals, AI-driven optimizations, and optimizing for a worldwide multisite structure. Lead comprehensive keyword and intent analysis, translating insights into actionable content briefs for the content team. Monitor and analyze KPIs including traffic, rankings, conversions, and share of voice using GA4, Google Search Console, Looker, etc. Regularly present insights, analytics, and actionable next steps to internal stakeholders, ensuring alignment with broader business goals. Deploy and refine AI tools and workflows aimed at optimizing Avalara’s presence in SERP features, ChatGPT, Perplexity, Gemini, Google AI Mode, and conversational search platforms. Collaborate with internal teams, including content marketing, analytics, engineering, Technical SEO PM, and external agency partners. Work closely with teams handling AI-generated content and external reputation management to enhance visibility. Partner with Technical Search PM and engineering teams to maximize content and technical SEO enhancements. Lead initiatives to produce engaging, SEO-driven content. Coordinate with marketing, design, and product teams to launch impactful content assets that boost SEO and AI platform visibility. Stay current with SEO trends, algorithm updates, and best practices, proactively translating industry developments into actionable strategies. What You’ll Need To Be Successful 3+ years of proven SEO experience, ideally within technology or B2B. Strong proficiency in SEO tools and analytics platforms (GA4, Google Search Console, Looker, SEMrush, Ahrefs, Adobe Analytics). Deep understanding of on-page SEO, off-page SEO, technical SEO, and AOIs strategies. Demonstrated success collaborating across multiple teams and disciplines. Exceptional analytical skills, with the ability to translate data into strategic insights and recommendations. Excellent communication and project management skills. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We’ll Take Care Of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we are a billion-dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national origin, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Avalara Brasil by 2x Get notified about new Search Engine Optimization Manager jobs in Brazil. #J-18808-Ljbffr