Paid Search Specialist

1 semana atrás

Pinheiros, São Paulo, Brasil MCAFEE, INC. Tempo inteiro
**Role Overview**:
You are a paid search specialist with at least 4 years of hands-on experience in managing Search, Shopping and Display campaigns across search engines. As a paid search specialist, you will oversee day-to-day campaign management and analysis of our LATAM accounts including strategy development, bid management, budgeting, A/B tests and reporting.
**About the role**:
Manage day-to-day operations of Paid Search, Shopping, and Display campaigns on Google Ads and Microsoft Advertising platforms ensuring campaigns are set-up following all the best practices
Manage daily campaign activities for paid search, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and keyword/campaign expansion
Track ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as needed
Communicate campaign results & key insights to the broader team
Create media plans, run A/B tests and test new product betas
Analyze market trends and competitor behavior across all regions
Collaborate with search engine

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