Digital Marketing

Main Skill Digital Marketing - Paid Media Specialist – FSR-5139 Descrição : 5139 Main Skill Digital Marketing - Paid Media Specialist – FSR-5139 Required Qualifications At least 7 years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns. 7+ years setting up and maintaining Google Ads, Meta and Programmatic campaigns. 5+ years of experience working with Google Analytics and Google Tag Manager. Certification is a plus. Experience targeting niche audiences and decision makers in very different markets is essential. Excellent problem‑solving skills. You have experience delivering results and know how to plan and execute accordingly. Responsibilities Your responsibilities will be to set up and maintain multiple Google Ads (paid search, display, discovery, performance max etc), Facebook, Instagram, Twitter & Programmatic campaigns Globally. A driven and self-starting personality. You have a hunger for continuously self-improvement and development as you grow in this role and with our business. Strong reporting analytical skills, both quantitative and qualitative. Passion for performance / growth marketing. Salesforce and Marketing Cloud experience is a plus, but not required. Desire to learn and scale into new advertising platforms and strategies. Excellent level of English, both written and spoken. Main Activities and Responsibilities Develop local / global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic). Set up and maintain multiple PPC campaigns including writing ads, design campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend. Take on the subject matter expert role in paid media - provide recommendations and best practices towards framing new campaign and optimizing live ones to achieve the best results and ROI on paid investment. Setup, maintain and optimize digital campaigns, with regular reporting of performance against goals. Create and manage remarketing, look‑a‑like and other custom audiences across all paid media platforms. Own the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIs. Regularly test and implement advanced approaches and tactics related to platform management, campaign targeting or budget optimization. Implement A / B and multivariate testing of ad copies and landing pages. Report cross‑platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio. Leverage in‑house reporting systems and analytical tools to take a data-driven approach to analyze, optimize and improve campaign performance. Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns. Analyze website traffic and offer insights for improving campaigns. Complete keyword and competitor research. Soft Skill (Personal characteristics) Ability to work on parallel tasks. Strong communication and presentation skills. Resilience. Negotiation skills. Conflict resolution. Stakeholder Management. Habilidades : This position requires a dedicated team player with a high level of collaboration, organization, analytical, and communication skills all while maintaining a positive attitude. English Level Advanced Spanish level Advanced End Date 12 / 31 / 2026 Address's Allocation (Full address) Hybrid allocation Syngenta's office: São Paulo or Belo Horizonte (Nova Lima) #J-18808-Ljbffr