Senior Marketing Automation/Email Specialist

4 semanas atrás

São Paulo, Brasil WEX Tempo inteiro

Overview Join to apply for the Senior Marketing Automation/Email Specialist role at WEX . Do you have a passion for driving measurable growth and transformation? Join our global digital marketing team and help rock et WEX to new heights. As a Marketing Automation Specialist, you will work with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud — nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences. Responsibilities Marketing Automation/Development and Deployment: Serve as a dedicated resource and primary point of contact for WEX Mobility campaign production/deployment with responsibilities including design of automated customer experiences and ad hoc email, SMS, and web personalization campaigns; set up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization program; leverage copy/designs from the Content team to execute campaigns across WEX business units; collaborate with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeys; maintain Salesforce Marketing Cloud campaigns to keep content up to date; assist with A/B testing and multivariate testing; monitor email deliverability and maintain a high sender reputation. Performance Analysis: Analyze the performance of all Consumer Pathways campaigns using Tableau, Salesforce and other tools; assess campaigns for engagement, financial results, and demographics; provide insights/recommendations for campaign improvement across channels; develop periodic reports on campaign performance for internal and external stakeholder audiences. Qualifications Salesforce Marketing Cloud expertise (Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns) 5+ years experience delivering highly-effective digital/email marketing campaigns Strong analytical skills and the ability to interpret data to make informed decisions Solid experience with performance reporting/success measurement HTML/CSS AMPscript Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences Ability to take initiative and lead, motivate, and oversee teams to produce results Team player attitude and ability to work in a high energy business environment Preferred (but Not Required) Skills Salesforce Certifications Basic Javascript SQL Experience with Salesforce Mobile Studio and Salesforce Personalization a plus Familiarity with health benefits and Health Savings Accounts (HSAs) in particular Experience in consumer healthcare lifecycle marketing a plus Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Information Technology Industries: Software Development Sign in to set job alerts for “Marketing Automation Specialist” roles. #J-18808-Ljbffr

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