Social Media Planning

3 semanas atrás

São Paulo, São Paulo, Brasil Keeta Tempo inteiro
Overview

Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world , Keeta is in full expansion — and you could be part of this journey

Responsibilities
  • Content Strategy & Creation: Plan, produce, and publish content across regional platforms (Instagram, TikTok, YouTube, etc.) aligned with brand voice and audience preferences.
  • Local Trends & Cultural Relevance: Develop engaging content strategies based on local cultural insights, trending topics, and user behavior to boost visibility and interaction.
  • Social Media Management: Oversee official accounts, monitor performance metrics, and refine strategies to maximize reach and engagement.
  • Campaign Execution & Influencer Collaborations: Launch creative campaigns (e.g., challenges, livestreams, influencer partnerships) to drive growth and conversions.
  • Performance Analysis & Optimization: Track key metrics (traffic, engagement, conversion), generate reports, and recommend actionable improvements.
  • Partner Network Development: Build and manage relationships with KOLs/KOCs, agencies, and external collaborators to amplify brand presence.
  • Cross-Team Collaboration: Work closely with marketing, product, and customer teams to ensure cohesive messaging and impactful execution.
Qualifications Hard Skills
  • Education & Language Proficiency: Bachelor's degree or higher. Business-level English is essential — you're working with a global organization and across international teams.
  • Professional Experience: Experience in social media operations or digital marketing, preferably with strong knowledge of the local market.
  • Platform Expertise: Deep understanding of major local social media platforms and user behavior, with a proven track record in content planning and execution.
  • Influencer & Campaign Collaboration: Experience working with KOLs/KOCs or planning brand campaigns is a strong advantage.
  • Analytics & Data Interpretation: Familiarity with tools like Google Analytics, Meta Insights, and TikTok Analytics, with the ability to make data-driven decisions.
Soft Skills
  • Cultural Awareness & Trend Sensitivity: Strong local insight and ability to quickly identify and integrate trending topics into content.
  • Communication & Collaboration: Excellent interpersonal skills and experience working with cross-functional, international teams.
  • Adaptability & Agility: Comfortable in fast-paced environments, with the flexibility to manage shifting priorities and multiple tasks.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Information Services
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