Strategist, Landing Pages

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Landing Page Strategist, you'll play a critical role in executing and optimizing high-performing landing pages that drive real business results across lead generation, paid media, and eCommerce campaigns.You'll work closely with senior strategists, paid media teams, lifecycle marketers, account managers, and creatives to support the day-to-day management of our clients' landing page programs. This includes strategic planning, copywriting, QA, stakeholder communication, A/B testing, reporting, and ongoing optimization.This is a client-facing, detail-oriented role ideal for someone with a passion for conversion strategy, digital marketing, and performance design. You'll gain deep hands-on experience across the entire landing page lifecycle while helping execute and grow one of our most impactful service lines.

Responsibilities:

Client Execution & Project Management

• Own the execution of landing page deliverables across strategy, copywriting, design feedback, development handoff, QA, and launch
• Serve as the primary day-to-day contact for internal teams and assist with client communication when needed
• Translate paid media strategy and campaign briefs into high-converting landing page experiences
• Work within structured workflows and project management tools (e.g., Asana) to track deliverables and meet timelines
• Collaborate cross-functionally with Paid Media, Lifecycle, Creative, and Development teams to align messaging, offers, and user experience
• Assist in developing and refining landing page strategies that align with funnel stages and campaign goals
• Conduct CRO audits, scroll map/click map reviews, and post-launch performance analysis to surface insights and optimizations
• Support A/B testing strategy creation, execution, and reporting
• Apply best practices in messaging hierarchy, user experience, and mobile-first design
• Maintain knowledge of platform and ad network guidelines (Google Ads, Meta, LinkedIn, etc.)

Content & QA Support

• Draft or refine landing page copy tailored to target personas, offers, and funnel stage
• Review landing pages for accuracy, responsiveness, and proper integration with forms, calendars, pixels, and CRMs
• Work with developers and creative teams to ensure pages meet quality standards prior to launch
• Work alongside the Managing Director to operationalize best practices and document repeatable workflows
• Help maintain and improve internal tools such as audit templates, performance trackers, and testing roadmaps
• Contribute to ongoing training and resource development for internal teams and freelancers
• Proactively identify areas for improvement across design, process, messaging, or reporting

Role Requirements:

• 3+ years of experience in CRO or running Landing Page projects (agency experience preferred)..
• Portfolio of work examples with proven results
• Experience working with Landing Page & CRM platforms: Unbounce, Hubspot, Marketo, etc
• Experience working with design platforms like Figma
• Experience with user behavior tools like Microsoft Clarity, Hotjar, etc

Key Performance Indicators (KPIs)

• Implement AI-driven automation 50%+ of landing page workflows.
• On-time delivery of landing page milestones (strategy, copy, QA, launch)
• Conversion rate performance vs. benchmark or prior page
• Number of launched landing pages per month
• Client satisfaction and internal team feedback
• A/B testing velocity and learnings logged

Most Important Things (MITs)

• Execute Flawlessly Across the Landing Page Lifecycle – Deliver end-to-end execution across strategy, copy, QA, and launch
• Drive Conversion-Focused Results – Apply best practices and insights to improve performance and meet client goals
• Collaborate Across Teams – Serve as the operational glue between Paid, Lifecycle, Creative, and Dev teams
• Grow Through Process and Learning – Support the growth of the landing page program through repeatable systems and continuous improvement

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at before taking any further action in relation to the correspondence.

Create a Job Alert

Interested in building your career at Power Digital? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Preferred First Name

Email *

Phone *

Location (City) *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Please drop a link to your LinkedIn profile. (English Version). *

Do you have a portfolio website or any other professional links you would like to share with our hiring team? If so, please provide the URLs below.

Do you have experience working at a digital marketing agency? * Select...

Have you used AI tools (e.g., ChatGPT, Gemini, Perplexity, or similar technologies) to assist with tasks like research, writing, or automation? * Select...

What is your level of proficiency in English? * Select...

Are you legally authorized to work in Brazil? * Select...

Have you interviewed with Power Digital in the past 3 years? * Select...

Which of the following U.S. time zones are you available to work in? (Select all that apply.) *

Eastern Time (ET)

Central Time (CT)

Mountain Time (MT)

Pacific Time (PT)

None of the above

Have you previously managed A/B testing for landing pages, including setting up experiments and analyzing results? * Select...

Do you have experience working directly with cross-functional teams (e.g., design, development, paid media) to deliver landing pages? * Select...

Can you walk me through a landing page project you worked on that significantly impacted performance? What was your role and the outcome? *

When you're analyzing a landing page's performance, what metrics do you focus on first and why? *

Landing page projects often run on tight timelines—how do you ensure on-time delivery while maintaining quality? *

What is your total monthly compensation target (USD)? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Power Digital's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number

Expires 04/30/2026

Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson's disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr

---