Senior Brand Analyst

2 semanas atrás

São Paulo, Brasil Allergan Aesthetics Tempo inteiro

**Company Description**Allergan Aesthetics | An AbbVie Company**Job Description** Mission**:Support the Marketing Manager in implementing the Brand Plan for the portfolio, communicate activities with the field team, and lead the execution of an end-to-end annual campaign.**Key Responsibilities**:- Assist the Product Manager in developing promotional activities and materials (visual assets, key messages, scripts, and advertising collateral) aligned with the brand plan for healthcare professionals and consumers;- Coordinate and communicate monthly promotional materials, ensuring timely delivery;- Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends;- Acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies;- Understand customer segmentation to create effective brand promotional messaging;- Support the implementation of all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives;- Collaborate with various cross-functional teams to ensure tactical execution of the brand plan (AMI, market access, digital, communications, medical, training, etc.);- Lead marketing events and the InField Team, enhancing engagement with healthcare professionals and clients through an excellent experience;- Ensure promotional materials are ready for each cycle in advance, following the company’s approval processes and compliance standards;- Support and participate in the development of the Strategic Marketing Plan;- Prepare promotional presentations;- Oversee the uploading and tracking of materials in the approval system, including reference review and monitoring;- Conduct monthly market analysis to identify insights, opportunities, and recommend solutions;- Monitor and present brand KPIs;- Accompany the InField team during client visits to understand field realities and propose improvements as needed;- Regularly monitor the use and effectiveness of field materials, recommending improvements to optimize the field team's performance;- Develop digital materials and innovative ideas, and liaise with agencies;- Perform market analysis and competitor research;- Manage the Brand Marketing budget, preparing expense control reports and maintaining purchase order records, including supplier information and values;- Handle administrative tasks related to contracts, purchase orders, and requisitions supporting product strategy;- Coordinate monthly brand cost control, proposing LBE adjustments when necessary to ensure budget accuracy;- Issue monitoring reports on inventory, budget, shipment of promotional materials, and related activities.**Qualifications**- Degree in Business Administration, Marketing, or a related field;- Marketing experience;- Advanced English proficiency.**Additional Information**AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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