Professional Marketing Senior Analyst

Professional Marketing Senior Analyst - VISION CARE | SP At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at About MedTech Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Your unique talents will help patients on their journey to wellness. Learn more at Purpose The position of Professional Marketing Senior Analyst MKT in Johnson & Johnson Vision will report to the Professional Marketing Manager of Brazil and will lead the execution of the Professional Marketing initiatives for the ECPs (Ophthalmologist, assistants, medical societies and other stakeholders of Ophtha channel) to contribute to achieving the proposed objectives according to the policies and guidelines of the business. Key Responsibilities Lead the implementation of professional marketing plans through strategies that promote contact lenses category growth and consolidate ACUVUE® brand in the short, medium and long term, innovating with disruptive initiatives. Execute product strategies on Ophtha (Professional) channel, define the message, adapt the promotional material (if needed), create seasonal commercial offers and ensure Dx availability. Analyze KPIs and metrics of focus projects in place. Carry out analysis of key client’s performance and product performance in Professional Channel. Maintain permanent contact with the commercial area, periodically visiting customers together with sales representatives and making monthly project status presentations. Lead periodic meetings with PED to ensure governance of strategic matters. Manage the professional marketing budget and identify cost efficiencies, controlling and adjusting expenses according to the assigned budget. Lead the NPI strategic plan for Ophthalmologists channel in partnership with Product Management and PED team and guarantee flawless implementation. Qualifications University degree in Marketing, Business Administration, or a health‑related field. Relevant experience in big Pharma/Health companies. Experience in professional marketing focused on strategies and product plans execution, market segmentation, project management, budget management, HCP engagement, branding, data analysis, product launch, category management. Knowledge of Market Access will be valued. Minimum: 3 years of experience in similar functions. Knowledge of digital marketing will be valued. Languages: English fluent and intermediate/basic Spanish. Computer tools: Office Package (Power Apps and BI will be valued). Required Knowledge, Skills, and Abilities Project Management, Category Management & analytical skills. Digital knowledge and online sites management. Event organization experience. Strong communication skills. Alignment to CREDO Values: High standard of core values, ethics, and compliance accomplishment. Strong connection & highly collaborative with internal and external stakeholders, good at building strong relationships with peers, cross‑functional counterparts, upper management. Commercial oriented. Johnson & Johnson: Changing health for humanity. We’re building a world where complex diseases are prevented and cured, treatments are smarter and less invasive—and solutions are personal. #J-18808-Ljbffr