Senior Specialist, B2B Content Marketing

Overview

Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided) at Agoda. This role is based in Bangkok, Thailand, open to candidates worldwide with a generous relocation package.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy technology that connects travelers with a global network of hotels and holiday properties worldwide, plus flights and activities. Agoda employs 7,100+ people representing 95+ nationalities across 27 markets, fostering diversity, creativity and collaboration. This role is part of Agoda's B2B Marketing team and focuses on shaping the voice of the brand for partners worldwide.

The Opportunity

Join Agoda's B2B Marketing team as a Senior Specialist, B2B Content Marketing and help craft, distribute, and manage impactful content across multiple platforms to engage B2B audiences, elevate brand awareness, and drive business results.

Role Overview

You will own the end-to-end content lifecycle: ideation, creation, distribution, and performance analysis. You'll collaborate with stakeholders across departments to develop content (articles, emails, case studies, videos, social posts) that resonates with B2B partners. The ideal candidate is an excellent writer with strong project management and stakeholder engagement skills.

Key Responsibilities

• Content Development and Management: Create, distribute and manage useful and engaging content to attract, engage and retain our B2B partners.
• Website Management: Manage PartnerHub and RocketTravel, our partner websites, collaborating with brand, vendors, and business units to create, update and manage web content.
• Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.
• Performance Analysis: Track, measure, and report on content performance across channels, using insights to refine and optimize our content strategy.
• Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.
• Social Media Management: Collaborate with PR to publish B2B-focused content on social platforms and analyze performance to maximize reach and engagement.
• Vendor Management: Onboard and manage external vendors as required.

What You'll Need to Succeed

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry. B2B marketing experience is a strong plus.
• Exceptional writing and editing skills with ability to write high-quality content in different formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics). CRM tools (Salesforce, HubSpot, etc.) a plus.
• Experience working with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management and multitasking abilities.
• Strong communication skills and a persuasive writing style (please be prepared to share writing samples).
• Familiarity with tech and travel industries; experience in online travel agency sector is a plus.

Why Join Us

At Agoda, you will play a pivotal role in shaping our communications strategies and driving growth within the B2B marketing division. If you are an innovative thinker with travel technology passion and the skills to elevate our brand narrative, apply and join our dynamic team.

Equal Opportunity and Privacy

Equal Opportunity Employer. Agoda is committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We may keep your application on file for future vacancies unless you request otherwise. For more details, please read our privacy policy.

Disclaimer

We do not accept unsolicited third-party or agency submissions. If we receive such submissions, Agoda reserves the right to contact and hire the candidate directly without any recruitment fee.

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