Senior Email Marketing And Automation Specialist
1 dia atrás
Responsabilidades Chave e Escopo Estratégico Gestão de Automação Estruturar, implementar e gerenciar fluxos de automação de marketing complexos, incluindo estratégias de nutrição, retenção e reengajamento, visando a otimização do Lifetime Value (LTV). Monetização e Inbound : Desenvolver e aplicar campanhas de In Marketing, integrando o Email Marketing diretamente às estratégias de monetização de tráfego. Gestão Estratégica da Copy : Liderar a criação e otimização da Copywriting dos e-mails, com foco em objetivos de aumento de receita e métricas de engajamento. Proficiência Técnica e Entregabilidade (Requisito Fundamental) A pessoa deve possuir domínio técnico em : Plataformas de Email : Experiência com ferramentas de disparo e automação comparáveis a Hubspot, RD Station, SharpSpring, entre outras. Entregabilidade : Conhecimento e experiência prática na gestão e configuração de domínios e IPs, incluindo a correta implementação e monitoramento de SPF, DKIM e DMARC, warm-ups e IP dedicado. Nuances de Infraestrutura : Entendimento técnico dos impactos da gestão de IPs e configurações de sender na saúde e taxa de entregabilidade de e-mails, bem como domínio das políticas de qualidade e boas práticas de mailing. Otimização e Conversão : Especialização na utilização de testes A / B e multivariate para otimização contínua das taxas de abertura, clique e, crucialmente, de conversão e receita das campanhas. Habilidades de Liderança e Desenvolvimento Ter habilidades de compartilhar conhecimento e desenvolver pessoas que estão em fase de aprendizado. Diferenciais Relevantes Serão valorizados conhecimentos ou experiências em : Utilizar ferramentas de IA como parte do processo diário. Campanhas de Tráfego Pago e sua integração estratégica com o Email Marketing. Modelos de Precificação e conhecimento do ecossistema de Publishers. Boa escrita e leitura em Inglês e / ou Espanhol. Tipo de Contrato PJ (Pessoa Jurídica) Modalidade de Trabalho 100% remoto, autonomia para gerenciar sua rotina com flexibilidade de horário. Benefícios Acesso a plataformas de aprendizado como Alura e Udemy, para apoiar seu crescimento contínuo Cultura de aprendizado e trocas entre equipes multidisciplinares Remuneração A combinar, compatível com o nível sênior da posição. Como se candidatar Envie seu currículo para : #J-18808-Ljbffr
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