Paid Search Manager

**Job Purpose**:
You will be leading all PPC campaigns to achieve the ultimate goal—driving high-quality traffic, increasing conversions, and delivering strong ROAS. Working closely with our CEO, you'll be given full ownership of our SEM program, providing you autonomy, resourcing and support while you collaborate with SEO experts and Business Analysts to ensure SEM strategies deliver on our business objectives.
**Responsibilities**:
- Develop and execute SEM strategies to drive traffic growth, focusing on increasing qualified traffic through Google Ads and Bing Ads
- Conduct comprehensive keyword research to identify traffic-driving opportunities and optimize targeting for maximum reach and relevance.
- Create compelling ad copy and experiment with new creatives aimed at improving CTR and driving increased traffic volume.
- Create compelling landing pages with a focus on conversion optimization and continuously A/B test new landing pages with a “king of the hill” mentality.
- Continuously monitor, analyze, and optimize campaigns to maximize impressions, clicks, and overall traffic while balancing cost-efficiency.
- Identify and capitalize on emerging SEM opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
- Collaborate closely with SEO, content, and data teams to ensure alignment between paid search and organic strategies, amplifying total traffic impact.
- Implement A/B testing for ads and landing pages to enhance user engagement and conversion rates, ultimately driving increased traffic flow and conversions.
- Utilize data analytics tools to track traffic metrics and make data-driven decisions to refine campaign performance and boost overall traffic volume.
- Stay updated on industry trends, algorithm changes, and new SEM tools to consistently adapt and enhance traffic-driving efforts.
- Manage SEM budgets to maximize traffic growth while maintaining a strong focus on ROI and efficiency.
**Requirements**:
- 3+ years of experience managing paid search campaigns, preferably across Google Ads and Bing Ads.
- Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking.
- Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
- Proven experience building comprehensive reporting and analytics, to deliver updates, insights and analyses to the senior leadership team.
- Experience with A/B testing tools and methods for SEM optimization.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong project management skills with the ability to prioritize and handle multiple tasks simultaneously.
- Experience with multi-plan subscription models
- Google Ads certification (preferred but not required).
- Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
**Benefits**
Benefits may vary depending on location and adjusted to local market benchmarks. Here's what to expect:
US
- Full remote working with flexibility to set your own working schedule
- Competitive compensation package
- Comprehensive healthcare coverage for you and your dependents (provided by a leading carrier)
- Retirement planning with company 401(k)
- 15 days paid vacation, 5 days paid sick, 11 federal holidays
- Full hardware setup including Apple laptop plus the latest peripheral kit
- Access to the learning & development program, including sponsorship for certifications & accreditations
- Company swag, seasonal gifts, and more
Europe
- Future growth: Optimal time to join our growth story
- Competitive compensation package
- 15 days paid vacation, 5 days paid sick annually
- Full remote working environment with flexibility to set your own daily schedule
Here at Taroko, we believe wholeheartedly in building a culture of appreciation, respect, inclusion, and fun We also have active give-back programs, bring your pet to work options, work from home gift baskets, paid maternity leave, and much more.
If you are a talented and ambitious **Paid Search Manager** that's ready to take your career to the next level, and want to work with a small group of like-minded people, you've come to the right place.
**Send us your resume and a brief message explaining why you're the perfect fit**
**Equal Opportunity Employer Statement**:
Taroko is an equal opportunity employer. We pride ourselves on being a workplace committing to creating a diverse and inclusive environment for all employees. We value hiring talent from different backgrounds and cultivating an environment that promotes difference and mutual understanding. All qualified applicants will receive adequate consideration for employment regardless of their age, sex, race, color, religion, citizenship, gender identity, sexual orientation, national origin, pregnancy, marital status, disability, or veteran status.

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