Marketing Specialist
3 semanas atrás
Overview
We are looking for a Marketing Specialist to develop and execute digital marketing campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate has experience in multi-channel marketing, content creation, analytics, and campaign optimization.
Responsibilities- Develop and implement multi-channel marketing campaigns across digital platforms (social media, email, paid ads, SEO, and content marketing).
- Work with internal teams to align marketing efforts with business objectives and sales goals.
- Optimize campaigns for reach, engagement, and conversions.
- Create compelling marketing content, including blog posts, website copy, social media posts, and video scripts.
- Ensure consistent brand messaging across all channels.
- Collaborate with designers and content creators to develop engaging visuals and promotional materials.
- Implement SEO best practices to enhance website visibility and organic traffic.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor and adjust ad performance based on data-driven insights.
- Manage social media accounts, posting engaging content and responding to comments.
- Develop and execute social media strategies that drive brand awareness and audience growth.
- Identify trending topics and real-time opportunities for brand engagement.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Optimize email sequences for open rates, CTR, and conversions.
- Use CRM tools (HubSpot, Salesforce, or similar) to segment audiences and personalize outreach.
- Track key marketing metrics (ROI, conversion rates, engagement rates) and optimize campaigns based on data.
- Use tools like Google Analytics, Meta Business Suite, and SEMrush to measure success.
- Provide reports and recommendations to improve marketing performance.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing, content marketing, or campaign management.
- Proven track record of executing successful digital marketing campaigns.
- Strong knowledge of SEO, PPC, social media, and email marketing.
- Proficiency in Google Analytics, Google Ads, Facebook Ads, and marketing automation tools.
- Excellent copywriting and content creation skills.
- Data-driven mindset with the ability to analyze and optimize campaigns.
- Strong organizational and project management skills.
- A collaborative and innovative work environment.
- The opportunity to work with diverse brands across industries.
- Competitive salary and benefits package.
- Ongoing learning and professional development opportunities.
If you have a passion for digital marketing and creative campaigns , we’d love to hear from you
Join CrunchEquation and take your marketing career to the next level
Seniority level- Mid-Senior level
- Full-time
- Information Technology
- Advertising Services
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