Marketing Insights

4 semanas atrás

São Paulo, São Paulo, Brasil TikTok Tempo inteiro
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York,
London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, Tokyo and São
Paulo.
**Responsibilities**:
- Work with country leads to define the learning agenda and market research program for their market, align on the right methodology, and develop business recommendations and documentation.
- Partner with the Marketing team on critical projects, supporting them with market trends, consumer learnings, competitive analysis, etc.
- Relationship management & reporting with key internal stakeholders: Brand Strategy, Creative Solutions, Creative Lab, Events, Sales.
- Own relationships with research agencies.
- Help to define strategies for clients and manage the insights budget.
- Support Sales and Marketing teams with insights for creative, strategic or consulting purposes.
- Develop consumer and market insights for verticals (CPG, Retail, Automotive, Travel, Tech, Finance, Luxury) in line with the business objectives and the long term roadmap.
- Centralize and own all market/industry knowledge (official numbers) coming from external sources, providing input to key stakeholders as needed.
- Extract key market-level insights and implications from wider research programs.
- Write briefs, review proposals, and own end-to-end project management.
- 5+ years of experience in marketing research, data, analytics or insights.
- Experience in an analytical, problem solving, strategic project management role, working hands-on with data to identify trends and make recommendations.
- A range of experience with a variety of qualitative and quantitative research methods.
- Self-motivated, detail-oriented, and able to manage multiple projects, including research projects.
- Experience leading cross-functional projects with proven ability to work with people at all levels both internally and externally.
- Strong ability to communicate and articulate complex data to a diverse audience.
- Proficiency in Power Point and/or equivalent tools.
- Proficiency in Portuguese and English; Spanish language skills also preferred

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