Digital Media Buyer

4 semanas atrás

São Paulo, São Paulo, Brasil Bluelight Tempo inteiro
Digital Media Buyer - Remote, Latin America

Bluelight is a leading software consultancy focused on designing and developing innovative technology that enhances users\' lives. We seek a data-driven Digital Media Buyer with strong experience in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing media strategies. The ideal candidate is organized, detail-oriented, and passionate about driving results and building brands.

Responsibilities
  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
Qualifications
  • 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills; self-motivated, detail-oriented, and able to work independently and as part of a team.
Company Benefits
  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. You\'ll have the opportunity to work on a variety of projects for our clients, collaborate with modern technologies, and grow with some of the best professionals in the industry.

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