Head of CRM

3 semanas atrás

São Paulo, Brasil Brilliant Gaming L.L.C. Tempo inteiro

We are a dynamic leader in the iGaming industry, building an next‑generation entertainment brand and we’re looking for a Head of CRM with strong experience on iGaming to lead this mission. Role: Head of CRM (iGaming Experience) We are seeking a Head of CRM with deep experience in the iGaming industry and strong knowledge of CRM systems. The ideal candidate can design complete player lifecycles from scratch, create multi‑channel campaigns (email, SMS, push, in‑app), and deliver the right message to the right segment at the right time. This position requires a balance of data‑driven analysis and creative content strategy to maximize engagement, retention, and player lifetime value (LTV). Key Responsibilities Develop and manage complete player lifecycle frameworks, covering acquisition, activation, retention, reactivation, and VIP management. Define key player segments based on behavioural and transactional data. Use CRM platforms to automate player journeys and trigger‑based communications. Campaign Management Build and deploy multi‑channel CRM campaigns (email, SMS, push notifications, on‑site pop‑ups). Manage segmentation logic, trigger conditions, and content timing to ensure personalized experiences. Coordinate with product, design, and data teams to align promotions with upcoming events and games. Content Creation and Personalization Write engaging, brand‑consistent content for emails and SMS tailored to specific player motivations and segments. Adapt tone and offers for different player types such as casual users, sports bettors, casino enthusiasts, and VIPs. Implement A/B testing for subject lines, CTAs, and promotional offers to improve engagement metrics. Data Analytics and Reporting Track and analyze KPIs, including open rates, click‑through rates (CTR), conversion rates, reactivation rates, and retention uplift. Create dashboards and post‑campaign analyses to measure CRM impact on FTD growth and LTV. Continuously optimize targeting and messaging based on behavioural trends. Collaboration and Compliance Work closely with marketing, design, and data analytics teams to align retention strategies with acquisition funnels. Ensure all communications comply with Brazilian advertising regulations and data privacy laws. Requirements Minimum 3 years of experience managing CRM campaigns in the iGaming, sportsbook, or online entertainment industry. Hands‑on experience with CRM platforms. Proven ability to design automated player journeys and build multi‑step marketing flows. Professional proficiency in both English and Portuguese. What We Offer A competitive salary and comprehensive benefits package. Significant opportunities for professional development and career advancement in a fast‑growing company. #J-18808-Ljbffr

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