Social Media Data Specialist

Há 3 dias

São Paulo SP, Brasil beBeeData Tempo inteiro

Job Title: Social Media Analyst

At our organization, we are seeking a highly motivated and detail-oriented Social Media Analyst to join our team. This role is responsible for analyzing social media data, developing strategies, and presenting findings to clients.

Responsibilities include identifying key performance indicators, developing monitoring and measurement plans, gathering data, generating ongoing performance reports, and structuring informative reports and dashboards.

Other duties include collaborating across departments, communicating insights, and presenting findings to clients throughout reporting cycles.

  • Identify and ensure alignment on key performance indicators for organic social and paid media campaigns
  • Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs
  • Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboards
  • Structure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizations
  • Work with publishing partners to structure reporting cadences and delivery dates
  • Collaborate across departments to communicate insights and findings
  • Present key findings and insights to clients throughout reporting cycles

Requirements

  • 1-3 years of professional work experience within an agency or brand setting
  • Must have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insights
  • Ability to translate research & observations into clear, insightful and visually stimulating presentations that tell a compelling story
  • Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients
  • Experience using social listening tools and content publishing tools (i.e. Brandwatch, Meltwater, Sprinklr, Emplifi)
  • Experience with reporting dashboard tools like Tableau, Domo, and Power Bi
  • Excellent written and verbal communication skills with ability to present ideas and information clearly; keen eye for detail also required
  • Experience and comfort level presenting to clients and key agency stakeholders
  • Ability to communicate with English speaking teams is required

Preferred Qualifications

  • Experience using platforms such as Meta Business Suite
  • Experience with Google Analytics and/or Adobe Analytics
  • Experience brand health partners like Kantar Millward-Brown and Nielsen

Additional Responsibilities

  • Partner with Brand/Comms Strategists and Account Managers to communicate the value of social media monitoring and analytics to clients
  • Lead efforts in developing holistic measurement action plans across all channels for client campaigns
  • Lead investigative efforts for client measurement inquiries (digital and offline)
  • Partner with media team to aid with campaign trafficking, troubleshooting, optimizations, and reporting

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