Coordinator, Category Marketing

2 meses atrás

São Paulo, Brasil Ball Aerospace Tempo inteiro
Coordinator, Category Marketing (SA)

Empresa: Ball Corporation

Further your career at Ball, a world leader in manufacturing sustainable aluminum packaging. Achieve extraordinary things when you join our team, and make a difference in your professional development, the community, and around the globe Ball is thrilled to receive Newsweek's 2023 Top 100 Global Most Loved Workplace award As a sustainable product leader, we have over 16,000 global team members. From endlessly recyclable aluminum cans, and cups, to aerosol bottles, our goal is to contribute to a better community, society, and world.

Position Overview : The Category Marketing Coordinator is a key role within the marketing Category area, responsible for developing and executing strategic marketing initiatives to drive business growth and achieve organizational objectives. This role involves creating and implementing innovative marketing strategies, leading cross-functional teams, analyzing market trends, building category plans and leveraging consumer insights to develop impactful campaigns. The Category Marketing Coordinator collaborates closely with South America Beverage Industry Customers, Ball Senior Leadership, innovation, commercial teams, and external partners to ensure alignment and successful execution of marketing initiatives.

Key Areas of Responsibility:

  • Collaborate with analytics team and customers to develop deep understanding of beverage categories, customer needs, and consumer buying behavior in South America countries, to identify opportunities for growth.
  • Utilize quantitative and qualitative data to influence internal and external stakeholders.
  • Partner with commercial teams and strategy to build business cases based on consumer and customer value, technical feasibility, and P&L viability to ensure prioritization of resources to deliver on growth objectives.
  • Lead cross-functional innovation team through stage-gate process. Develop commercialization plans and deliver go-to-market strategy for new product launches and commercial capability.
  • Support development of value proposition through communication of core competencies and development of internal initiatives that create value for target customers and build positioning strategies.
  • Translate Ball value proposition into customized stories that grow existing and engage new customers in high leadership engagements.
  • Collaborate with communications team to connect commercial initiatives to communication and media execution as well as arena partnerships.
  • Establish customer lifecycle management strategy to identify critical touchpoints along the customer journey for both new business and key accounts.
  • Evaluate and execute tradeshow and trade media strategies.
  • Foster close working relationships with South America and EMEA marketing leads to establish global enterprise strategies and share best practices.
  • Collaborate with customers on growth strategies utilizing can innovations and activations.
  • Develop a comprehensive understanding of can packaging features to support commercial teams in their customer interactions.
  • Communicate the sustainability advantages of cans through clear messaging that connects with customers and their consumers.

Requirements:

  • Completed Bachelor's Degree.
  • Advanced English or Above.
  • Intermediate Spanish or Above.
  • Experience with Data Systems like Nielsen, Mintel or similar.
  • PowerPoint and Storytelling Skills.
  • Good Communication and Presentation Skills.
  • Preferred experience working in consumer packaged goods industry in brand marketing, sales, revenue growth management, insights, project management or innovation.
  • Customer facing experience.

Ball Corporation is proud to be an Equal Opportunity Employer. We actively encourage applications from everybody. All qualified job applicants will receive consideration without regard to race, color, religion, creed, national origin, aboriginality, genetic information, ancestry, marital status, sex, sexual orientation, gender identity or expression, physical or mental disability, pregnancy, veteran status, age, political affiliation or any other non-merit characteristic.

When you join Ball you belong to a team of over 16,000 members worldwide. Our products range from infinitely recyclable aluminum cans, cups to aerosol bottles that enable our customers to contribute to a better world.

Each of us has a deep commitment to diversity and inclusion which is the foundation of our culture of belonging.

Everyone at Ball is making a difference by doing what we love. Because what we create may change, but what we will always make is a difference.

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