Events Manager

Há 6 dias

São Paulo, São Paulo, Brasil Caderno Nacional Tempo inteiro
Overview

Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.



Responsibilities
  • Manage all LATAM event plan and execution, aligned with the overall Field Marketing strategy, adhering to budgets and schedules, and ensuring timely delivery of projects.
  • Align and evaluate events tactics calendar to meet sales funnel needs.
  • Collaborate with Field Marketing team to understand top market priorities and how to contribute to pipeline health.
  • Understand educational trends and be able to adapt events deliverables to improve results whenever needed.
  • Lead agencies and contractors across regional countries to deliver Tii-hosted events, Workshops, Third party events, conferences and online events.
  • Report and monitor events ROI by tracking leads, accounts and pipeline contribution with proven data.
  • Update Pardot and SFDC campaigns, contact information and ambassador engagements.
  • Research and identify new opportunities for event sponsorships and channels, aligned with the Turnitin brand and products.
  • Assess the relevance of overall events vs business goals; set up pre-, during- and post-event campaigns to leverage events and ensure quality lead-follow-up processes with Sales Team.
  • Make sure we keep brand guidelines in all event deliverables.
  • Manage print and delivery of materials, swags and assets for events to attend Sales needs.
  • Map and develop new event opportunities in collaboration with partners, maximizing Turnitin impact.
  • Communicate with speakers and support overall presentation sessions.
  • Provide training, presentation support, and platform tests with hosts whenever needed.
  • Champion our Ambassadors Program, engaging thought leaders and customers in the Events Marketing activities with the goal of engaging existing users and educating prospects about the value of Turnitin's solutions.
  • Collaborate with the Content Marketing team to recommend top users for case studies.
  • Investigate public relations opportunities with events and speakers.
  • Help on content curation.


Success Metrics
  • Demand funnel KPIs (volume, conversion, velocity, value).
  • Sourced and Influenced Pipeline.
  • Sourced and Influenced Bookings.

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