Sr. Marketing Manager Food

Join to apply for the Sr. Marketing Manager Food role at 99 About The Company Se para você a tecnologia existe para melhorar o caminho da vida, para o nosso time também: Seu Caminho, Nossa Jornada. Acreditamos na tecnologia que conecta gente boa no que faz e que vive a diversidade para criar e compartilhar até os caminhos que a gente (ainda) nem sabe quais são. Trabalhamos para gerar valor não só para os nossos usuários, mas, sobretudo, para as comunidades que servimos e toda a sociedade, tornando a vida das pessoas melhor com serviços que facilitem seu dia a dia - seja com serviços de mobilidade e entrega (99) ou pagamentos digitais (99Pay). Para facilitar a vida de milhões de pessoas todos os dias, desde 2018 fazemos parte da DiDi Global Inc., a maior plataforma de tecnologia e transporte por aplicativo do mundo. Somos pioneiros na criação de soluções inovadoras que começam no Brasil e que ganham escala para gerar impacto positivo em mais de 12 países em que a DiDi está presente. Essas inovações passam por sustentabilidade, segurança, inteligência artificial, mercado financeiro e um tanto mais. Seja para construir projetos do zero ou aprimorar nossas soluções, gostamos de desafios que nos fazem sentir frio na barriga, e é por isso que trabalhamos num ritmo acelerado, com respeito, colaboração e bom humor. Nessa jornada, também nos fortalecemos nas diferentes vivências e opiniões para crescermos juntos, errar rápido, aprender e ajustar o caminho para criar soluções que tragam ainda melhores resultados. About The Team/role We are seeking a senior and visionary marketing leader to drive the branding strategy of 99 across Brazil, ensuring consistency, cultural relevance, the different objectives of the business units and impact at scale. This role goes beyond execution — it requires someone able to translate consumer insights and business objectives into a cohesive brand narrative, leading multi-channel campaigns, large‑scale brand experiences, and integrated communication initiatives. As a Sr. Marketing Manager of Branding (D8), you will play a pivotal role in positioning 99 as a culturally relevant, consumer‑loved brand, while ensuring strong alignment with business KPIs. You will lead a high‑performing team, managing top‑tier agencies and partners, and influencing senior stakeholders across the company to shape the future of our brand. In this role, you’ll be... Defining and continuously evolving the positioning of 99 brand to ensure cultural resonance and business alignment. Managing brand architecture to reflect all products, services, and extensions under the masterbrand umbrella. Developing short, mid, and long‑term brand plans, ensuring alignment with company strategic goals and addressing brand image challenges. Leading studies on brand equity, awareness, and perception, translating insights into clear strategic actions. Designing and implementing 360º brand campaigns that integrate paid, owned, and earned channels. Ensuring brand narrative across digital, offline, and on‑the‑ground experiences. Owning and evolving the Brand Book and identity guidelines, adapting for diverse audiences and markets. Leading major brand activations, sponsorships, and real‑world experiences that strengthen emotional connection and brand relevance with users. Oversee urban interventions, events, and cultural partnerships to make the brand part of everyday life. Defining KPIs and measuring the impact of brand initiatives on business and consumer perception. Leading and developing the Branding team, elevating both technical and leadership capabilities. Acting as the primary branding representative in senior forums, influencing decision‑making and aligning cross‑functional priorities. Measurement & Reporting Defining KPIs for brand health and brand power. Tracking and analyzing results, transforming data into compelling storytelling for leadership. Continuously optimizing initiatives based on performance and learnings. We’re eager to be in touch because you have... 7+ years or more of experience in branding (brand building cases), marketing, preferably in tech or service companies. Experience in 360º campaign development, brand building positioning, and managing cross‑functional, high‑visibility projects. Strong leadership experience, with ability to manage and grow senior‑level talent. Skilled at combining creative vision with a data‑driven mindset to deliver both inspiration and measurable impact. Hands‑on approach, balancing strategic leadership with operational excellence. Exceptional stakeholder management, with ability to influence senior leadership. Fluent in English. You’ll love working at DiDi because... We create user value We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient. We are data‑driven We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics. Win‑win Collaboration Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. Growth We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. Diversity and Inclusion Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all. Diversity is not a vision of the future or something we wish to have one day, it is a non‑negotiable value of who we are. We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us. We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). #J-18808-Ljbffr