Social Media Specialist

Há 2 dias

Manaus, Brasil CrunchEquation Tempo inteiro

Social Media Specialist (iGaming) (PT-BR)

We are looking for a Social Media Specialist with expertise in Sports to lead and execute high-impact social media strategies that engage fans, boost brand visibility, and drive engagement in the sports industry. This role requires a passion for sports, a deep understanding of fan engagement, and experience managing content for sports brands, teams, leagues, or events.

Key Responsibilities
  • Develop and implement data-driven social media strategies tailored to sports audiences
  • Manage content calendars and scheduling across platforms such as Twitter, Instagram, Facebook, TikTok, LinkedIn, and YouTube
  • Optimize social media profiles and ensure content aligns with brand and sponsorship guidelines
  • Create live match coverage, score updates, and behind-the-scenes content in real time
  • Engage audiences during major sporting events, leveraging trends, memes, and interactive formats
  • Ensure fast turnaround for matchday highlights, post-game analysis, and exclusive interviews
  • Build and nurture an active and engaged sports fan community
  • Monitor conversations, respond to comments, and create interactive content like polls, Q&A sessions, and contests
  • Identify and collaborate with sports influencers, athletes, and fan communities to boost reach and engagement
  • Work closely with designers, videographers, and writers to create high-quality social media content, including graphics, videos, and editorial pieces
  • Leverage sports storytelling to create compelling narratives around players, matches, and brand initiatives
  • Adapt content formats for different platforms, ensuring maximum visibility and engagement
  • Use analytics tools (Google Analytics, Meta Business Suite, Sprout Social, etc.) to track performance and optimize content strategies
  • Conduct competitor and industry analysis to stay ahead of trends in sports digital marketing
  • Develop social media activations for sports sponsorships, ensuring maximum exposure and engagement
  • Work with internal teams to align digital strategies with overall brand and revenue goals
Qualifications
  • Bachelor’s degree in Marketing, Communications, Digital Media, Sports Management, or a related field (or equivalent experience)
  • 2+ years of experience in social media management, with a strong focus on sports, teams, leagues, or events
  • Proven experience in managing social media during live sports events
  • Deep understanding of sports fan behavior, engagement tactics, and digital content trends
  • Passion for sports and digital marketing, with a solid understanding of major leagues, tournaments, and player stories
  • Expertise in social media tools (Hootsuite, Sprout Social, Later, etc.)
  • Strong copywriting and content creation skills for sports audiences
  • Experience with social media advertising (Facebook Ads, Twitter Ads, TikTok)
  • Ability to work under pressure and deliver in real time during live events
  • Strong video editing and storytelling skills are a plus
  • Knowledge of multiple languages is a plus, especially for global sports audiences
  • A collaborative and innovative work environment
Benefits
  • Competitive salary and benefits package
  • Ongoing learning and professional development opportunities

If you live and breathe sports and social media, we’d love to hear from you. Join CrunchEquation and bring sports to life through cutting-edge social media strategies

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