Business Communications Specialist

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
Dow has a great opportunity as Business Communications Specialist based in São Paulo (BRA).
In a fast-changing external scenario, it is essential to be connected to the latest trends for customer engagement, leads generation and nurturing and how to connect online and offline activations to provide a great customer experience, bring new business opportunities and reinforce our positioning in the value chain.
This position will work within Dow Packaging and Specialty Plastics business around Latin America, driving our digital strategy, marketing communications for our segments and internal communications activities.
This position works very closely with marketing in order to transform the marketing plans into key strategic initiatives that grow the business. With a customer-centric mindset and an outside-in perspective, this position is key to bringing an innovative approach to the way we interact with the value chain. It interacts with the business leadership as well as the Public Affairs team, connecting the business needs with the broad corporate positioning strategy, granting alignment and effectiveness.
The specialist will work in a team that values different ideas and points of view and respects people’s opinion. There is room to propose and implement cross-segment and cross-business projects, collaborate with global peers and bring your fresh perspective into the group.
Responsibilities / Duties-
- Collaborates with marketing to develop and implement integrated marketing communication strategies and projects with mínimal supervision.- Participates in events management and trade shows along with other marketing communication related events such as new product launches, seminars, gallery walks, conferences, corporate social responsibility, community relations, etc.- Leads quarterly internal webcast content strategy in partnership with business leadership.- Manages product advertising and promotion in media suitable platforms.- Develops creative as well as media planning/buying, and editorial pitches.- Manages agencies (digital, creative, public relations, etc.)- Collaborates with Public Affairs and Marketing colleagues across the globe to leverage best practices and lead marketing communications plans.
Qualifications:
- A minimum of a bachelor’s degree in marketing, communications, journalism, public relations, or related fields.- 3 to 5 years of relevant experience (i.e., Marketing Communications, Business Communications, Corporate Communications etc.)
Languages:
- Intermediate English and fluent Portuguese (both spoken and written) is a must.
Your preferred qualifications include:
- Deep understanding of strategic communications, content marketing and media engagement.- Robust knowledge of emerging digital trends, tools, analytics and measurement (ROI).- Experience in a B2B company.- Advanced Spanish is a differentiator.
Your Skills:
- Communications expertise: knowledge of communications principles; clear understanding of digital communications, marketing communications and content marketing.- Writing skills & storytelling: good writing and editing skills; ability to transcend informational writing style to the appropriate audience; communications and message delivery skills.- Interpersonal skills & influential leadership: excellent interpersonal and networking skills; ability to positively contribute to a team-building and collaborative work environment.- Project management & organizational skills: solid stakeholder communication; ability to prioritize and escalate among volume of demands; ability to perform well under pressure and within budget.- Strategy development & execution: business acumen; understanding business or marketing strategy; ability to translate business/marketing strategy into communications
IMPORTANT:
Dow is committed to a workplace strategy that allows and enables flexibility, based on business requirements and individual needs. That's why we implemented_ Design Your Day_, which allows us to offer more flexibility to employees, increasing their ability to perform and be their best every day. Learn more about _Design Your Day _when you start career conversations with us.- Without prejudice to further details about the _Design You Day_, we clarify that the position offered is a position with a flexible location, that

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