Sr Regional Hematology Product Manager
Há 6 dias
Overview At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Location São Paulo, Brazil; Bogotá, Colombia; Mexico City, Mexico. Purpose The Senior Regional Hematology Product Manager is responsible for developing marketing strategy and resources for Hematology assets. He/She oversees strategic initiatives for the marketing area and streamlines operations and marketing activities. Reporting Reports to the Hematology Regional Commercial Director. Primary Responsibilities Lead the regional Hemato cross‑functional core team within the Integrated Brand Value Team (IBVT). Propel initiatives for the Strategic Marketing team, implement best‑in‑class marketing strategies, policies, and tools, and analyze impact of initiatives within specified timelines. Connect with global colleagues to effectively provide visibility to local needs, resulting in global plans and resources that incorporate LATAM priorities. Partner with Country Value Team Leaders (CVTLs) and local product managers to identify regional programs that support the therapeutic area and promote best‑practice sharing within LATAM. Integrate Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision‑making. Lead the co‑creation of the regional key‑inline brand strategy with IBVT and CVT members. Forecast pipeline brands for the Long‑Range Financial Plan. Develop strategic plans for pipeline assets (and/or indications) to guide market‑shaping initiatives needed to prepare for launches. Collaborate with IBVT to analyze opportunities for anticipated regulatory filings in the region. Evaluate and prioritize pipeline assets (and/or indications) per cluster for launch recommendations to local leaders. Develop business cases for pipeline products to evaluate commercial opportunities in the region. Lead kick‑off meetings for launch products in the region and launch excellence discussions with clusters. Partner with local operating companies and global colleagues for material development, market research, advisory board execution, and go‑to‑market evaluations. Deliver and update brand books with core strategy, messaging platform, and tactics. Identify product‑specific regional growth initiatives and provide collaboration, networking, and support to operating companies in their execution. Manage regional brand budget and identify cost efficiencies. Qualifications BA / BS required. Solid healthcare acumen, demonstrated through +5 years of experience in pharmaceutical strategic marketing. Strategic thinker with demonstrated abilities in problem‑solving and strategic analysis. Strong communication, negotiation, and influencing skills. Excellent at connecting with others; interpersonal awareness. Value‑based leadership skills. Creative, innovative, and agile mindset. Decision‑ and action‑oriented. Persistence, tenacity, and strong sense of responsibility. Ability to navigate complexity and comfortable with ambiguity. Customer focus. English fluent; fluency in either Portuguese or Spanish. Curiosity. Desirable Skills / Experience MBA preferred. Experience in Hematology preferred. #J-18808-Ljbffr
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