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Responsibilities The livestream industry has experienced exceptional growth in recent years and has emerged as a core driver of TikTok’s global business expansion. Beyond its economic relevance, livestreaming delivers significant entertainment value for audiences worldwide and provides creators with a powerful new channel to express themselves and build meaningful communities. As a member of the Brazil LIVE Operations team, the Creator Manager will oversee the end-to-end development of creators, designing sustainable growth trajectories and reducing churn. The position centers on scaled operational management, ensuring creators consistently advance across tiers by leveraging targeted campaigns, elevating content quality, and expanding content diversification strategies. Ecosystem Analysis: Develop a comprehensive understanding of the creator tier ecosystem by conducting in-depth data reviews and qualitative profiling across multiple content verticals. Creator Identification: Apply quantitative indicators and qualitative evaluations to surface high-potential creators within predefined clusters. Growth Strategy Development: Create and deploy targeted operational playbooks customized to each creator cluster, including funnel design, LIVE conversion strategies, and gifting-based activation mechanisms. Scaled Operations: Manage and execute scaled campaigns across SV, behavioral, revenue, and content levers to qualify, activate, and advance creators according to their lifecycle stage. Performance Monitoring: Facilitate weekly performance reviews using dashboards and analytical reports; derive insights and continuously refine growth strategies. Process Optimization: Establish, document, and update SOPs to strengthen creator education, improve process consistency, and increase operational efficiency. Creator Showcase: Curate, document, and highlight standout creator achievements across internal, official, and marketing channels to motivate and influence the broader ecosystem. Qualifications Minimum Qualifications: (Note: Converted to allowed tags; bold text preserved as within content.) Bachelor's degree in Business, Advertising & Marketing, Engineering, Audiovisual Production or a related field. Project management experience, including planning, execution, cross-functional coordination, and documentation. Strong analytical capability, with proficiency in reading dashboards, identifying trends, and translating data into actionable strategies. Excellent communication skills with the ability to influence creators and internal teams. Fluent in both English and Portuguese, with strong verbal and written proficiency in both languages. Preferred Qualifications: Experience working directly with creators within a digital platform, creator network, MCN, or marketplace environment. Experience designing or managing creator education, training, or onboarding programs, with an emphasis on scalable adoption. Background in talent management, community management, account management, or similar roles within the content creation ecosystem, entertainment industry, or O2O sectors. Understanding of the LIVE-streaming ecosystem, including operational workflows, platform tools, audience dynamics, and content best practices. About ByteDance Brazil ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at #J-18808-Ljbffr
