Brand Marketing Manager

3 semanas atrás

São Paulo, São Paulo, Brasil Meituan Tempo inteiro

Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world , Keeta is in full expansion — and you could be part of this journey

Know more: Keeta Website

Job Responsabilities

  • Develop and implement localized brand strategies aligned with global guidelines.
  • Manage brand assets and ensure consistent brand positioning across all touchpoints.
  • Plan and execute brand communication initiatives, leveraging cultural trends and seasonal opportunities.
  • Design and manage media strategies across digital and offline channels.
  • Lead creative development and campaign execution in collaboration with internal and external teams.
  • Build strategic brand partnerships, including sponsorships and IP collaborations.
  • Monitor campaign performance and brand perception, adjusting strategies as needed.
  • Oversee budget planning and ensure cost-effective execution of brand initiatives.

Job Requirements

Hard Skills

  • Education & Language: Bachelor's degree or higher;
  • Business-level English is essential for working in a global company and collaborating across regions.
  • Professional Experience in branding, marketing, or creative communications. Experience in overseas markets, media buying, or creative development is a plus.
  • Platform & Industry Knowledge: Strategic understanding of platforms like Google, Meta, and TikTok. Experience in food delivery or related industries is advantageous.
  • Project Management: Strong ability to break down goals, coordinate execution, and manage cross-functional initiatives.

Soft Skills

  • Communication & Collaboration: Excellent interpersonal skills; able to mobilize teams and align stakeholders.
  • Intercultural Fluency: Open-minded and curious about multicultural content and perspectives; strong intercultural communication skills.
  • Creative Agility: Fast learner with a high standard for creative iteration and innovation.
  • Strategic Thinking: Holistic mindset with the ability to connect brand strategy to business outcomes
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing, Sales, and Project Management
  • Industries Software Development, Internet Marketplace Platforms, and Technology, Information and Media

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