Music Project Manager

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
- Work with A&R, artist partnership team to create music promotion strategy and plan on cross-media platforms, to drive consumption and creation growth for artists and projects.
- Discover promising music from catalog and make promotion plans, to build up viral cases across platforms like TikTok, Resso, Spotify and other major streaming platforms.
- Make promotion objectives independently, set measurable targets according to business goal, and align with cross functional teams.
- Initiate and lead the promotion campaign with cross-functional teams, including artist partnership team, operation, marketing and growth teams and Off-Bytedance partners. Manage the projects effectively to secure the promotion results.
- Review promotion performance and present the results with data analysis.
- Analyze the target market and audience regularly to make the best music promotion strategies.
- Identify and monitor the emerging music, hotspot and user behavior trends to communicate with the target audience.
- Monitor and analyze competitor releases, performance and marketing campaigns.
- 5 years work experience in the music and entertainment industry.
- In-depth knowledge of marketing and content operation.
- Strong data analysis and review skills to make strategies and reports.
- Strong project management and cross-functional team communication skills. Capable of managing multiple projects effectively.
- Proficient in spoken and written English.
- Familiar with music industry trends and music landscape.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

---