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Freelance Data Analyst, Social Paid Media

4 semanas atrás

São Paulo, São Paulo, Brasil Pereira O'Dell Tempo inteiro

Position Summary

The social + media data analyst role is responsible for pulling, transforming, and analyzing data sets (from organic social/media/website/campaign) to provide actionable insights and aid with data-driven strategies. The role will be responsible for the development of forward-thinking insights derived from social media data (tools like Sprout, Brandwatch, and native platform), digital/paid media data, publisher reporting, and social listening tools to help guide strategy and creative, as well as contributing to the development of the holistic measurement approach for assigned clients and projects.

This is a remote, international contract role with the ability to work for up to 6 months.

Pay range is R$7.000 - $9.000/month.

Essential Duties & Responsibilities

  • Identify and ensure alignment on key performance indicators for organic social and paid media campaigns
  • Develop and execute monitoring and measurement plans based on objectives and agreed-upon KPIs
  • Gather data from third-party tools as well as owned channels and native platforms to generate ongoing performance reports and dashboards
  • Analyze data sets (social media–organic/paid, paid media, etc.) to pull actionable insights and help evolve the overall social and media strategies
  • Structure and analyze informative reports and dashboards to aid organic social teams and digital/paid media teams in campaign optimizations
  • Work with publishing partners to structure reporting cadences and delivery dates
  • Collaborate across departments to communicate insights and findings
  • Present key findings and insights to clients throughout reporting cycles

Required Knowledge, Skills, and Abilities

  • 1-3 years of professional work experience within an agency or brand setting
  • Must have a background in analyzing data (social media, media, website) and generating reports, as well as using social listening and monitoring tools to derive insights
  • Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story
  • Ability to clearly and convincingly present findings and insights in a way that demonstrates the value of the data and analysis to clients
  • Experience using social listening tools and content publishing tools (i.e. Brandwatch, Meltwater, Sprinklr, Emplifi, etc.)
  • Experience with reporting dashboard tools like Tableau, Domo, and Power Bi
  • Excellent written and verbal communication skills (preferably in English) with ability to present ideas and information clearly; keen eye for detail also required
  • Experience and comfort level presenting to clients and key agency stakeholders
  • Ability to communicate with English speaking teams is required

Nice to Have

  • Experience using platforms such as Meta Business Suite
  • Experience with Google Analytics and/or Adobe Analytics
  • Experience brand health partners like Kantar Millward-Brown and Nielsen

Other Duties & Responsibilities

  • Partner with Brand/Comms Strategists and