Growth Marketing Manager

Overview WE'RE LUMA HEALTH. Needing healthcare can be hard — getting care shouldn’t be. We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it. So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end. The Role: Growth Marketing Manager - (ABM + Paid Media) -- 100% Remote We’re looking for a Growth Marketing Manager to drive enterprise account growth through strategic ABM campaigns and performance-focused paid programs. This is a hybrid role: you’ll work closely with the Sr. Manager of Demand Generation to combine ABM strategy with enough paid marketing expertise to execute and optimize campaigns that fuel measurable pipeline. You’ll also work closely with our Demand Gen Manager to complement mid-market demand generation programs, ensuring both mid-market and enterprise motions accelerate ARR in a coordinated, high-impact way. Responsibilities ABM / Enterprise Programs (Primary Focus, ~60%): Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel. Design and execute personalized, multi-threaded campaigns for buying groups across channels (common channels like email, LinkedIn, retargeting, etc.), and think creatively about additional channels. Track engagement at the account and buying group level. Use account insights and intent data to focus efforts on the highest-potential opportunities. Work with marketing ops to show ROI. Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage. Creative ABM channels to consider: Podcast guest invites — Feature your ICP on a topic they care about. Virtual roundtables — Host 3-5 accounts in a similar industry in a Zoom room tackling a specific topic. Quarterly mailer — Send helpful (and relevant) snail mail, like an industry author's latest book release. Partner newsletter — Curate a feature in one of your channel partners' newsletters, exclusively created for them, targeting mutual ICP. Industry award nominations — Big wow moment that few will attempt, and none will forget. Sponsor their team event — SKO or quarterly team meeting. Create an industry report — Leverage internal data to create a report specific to their industry and pain point we solve best. Access to industry analyst — Donate Gartner/Forrester analyst hours to top accounts. Executive outreach — Block one day a month on your executive's calendar to craft outreach to execs at target accounts. Peer-to-peer matching programs — Warm introductions from mutual connections or customer champions. Roadshow breakfast/dinner series or other micro events — Education light, networking, and good food heavy. Industry demo days — Host industry-specific demo days. Performance Marketing / Paid Programs (Secondary Focus, ~40%): Manage and optimize paid campaigns that support ABM and broader demand generation efforts. Track campaign performance and ROI, ensuring every dollar spent drives measurable pipeline impact. Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences. Collaboration & Measurement Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns. Work with our LinkedIn Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth, not vanity metrics. Share insights and optimize campaigns iteratively, balancing strategy and execution. Qualifications What YOU Are: Humble, hungry, and smart with strong collaboration and impact orientation. 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus). Experience designing ABM campaigns and working closely with enterprise sales teams. Familiarity with paid media channels (LinkedIn, Google, retargeting, etc.) and performance optimization. Creative: ability to generate ideas and execute quickly. Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR. Highly collaborative with excellent project management and communication skills. Takes ownership to drive project strategy and execution. What Success Looks Like: Enterprise accounts targeted effectively and moved through the funnel, contributing to ARR growth goals. Paid programs are efficient, measurable, and integrated with existing campaigns. The Demand Gen Manager and Growth Marketing Manager operate as a cohesive team. Campaigns are strategic, data-driven, and aligned with both mid-market and enterprise priorities. We Take Care of You Competitive health benefits: Luma Health covers 99% of the employee and 85% of dependent premium costs. Work life balance Flexible time off Wellness programs Discounted perks 401(k) and company equity Pay Transparency Notice: Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full-time offers from Luma also include stock options + benefits (including medical, dental, and vision.) Base Pay Range: $100,000-$125,000 USD Don’t meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace so if you’re excited about this role but your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Everyone is welcome here. Come join us if you want to make a difference in health care. Note: we have been made aware of individuals fraudulently claiming to represent Luma Health recruiting. Please note that you will never be asked to submit payment or share financial information to participate in our interview process. All emails from Luma Health will come from "@lumahealth.io" email addresses. Any emails from other email addresses are scams. If you suspect that you\'ve been contacted by a scammer, we recommend you cease all communication with the scammer and contact the FBI Internet Crime Complaint Center. If you\'d like to verify the legitimacy of an email you\'ve received from Luma Health recruiting, forward it to #J-18808-Ljbffr