Performance Marketing Manager

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We are looking for a Channel Manager to join our growing Ad Operations team. This role is perfect for someone with hands-on experience in managing digital performance campaigns across key channels and who thrives in fast-paced, results-driven environments. You’ll be responsible for the day-to-day execution and optimization of campaigns while identifying trends, surfacing insights, and ensuring flawless execution.

• Execute, manage, and optimize performance marketing campaigns across:
• Google App Campaigns (UAC) and Search (Web)
• Meta (Facebook & Instagram)
• TikTok AdS
• Apple Ads
• Track and manage campaign pacing to ensure delivery within budget and timelines
• Analyze performance data and generate actionable insights to improve campaign efficiency
• Build and maintain weekly reports and dashboards using advanced Excel skills
• Implement and refresh ad creatives according to testing plans and content calendars
• Identify trends, optimization opportunities, and flag issues early with proposed solutions
• Collaborate closely with creative, analytics, and product marketing teams
• Communicate effectively in English, both written and verbal, in a multicultural team environment
• Bring innovation in our ad operation processes leveraging on the most recent AI and MarTech available
• Handle our media partner relationship to make sure we are using the most advanced technology and features in our campaigns
• Define the testing pipeline for each of the channels you manage. Run A/B tests or incrementality tests

• Over 2-3 years of experience managing performance media campaigns
• Solid hands-on experience in at least one of the following: Google UAC/Search, Meta Ads, TikTok Ads, or Programmatic DSPs
• Proficiency in Excel/Google Sheets (e.g., pivot tables, formulas, charts, data validation)
• Detail-oriented with strong time management and prioritization skills
• Analytical mindset: able to derive meaningful insights from large datasets
• A team player with strong communication skills and a proactive attitude
• Comfortable working in English – this is a must
• Experience in A/B testing frameworks
• Experience with incrementality testing frameworks is a plus
• SQL, Python or other programming language skills is a plus

We create user value. We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven. We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration. Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity. Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion. Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are. We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamãs. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Software Development