Ad Operations Specialist

About the Role We’re looking for an Ad Operations Agent with strong exposure to the programmatic advertising ecosystem, especially on the publisher side. The ideal candidate has hands‑on experience running ad campaigns end‑to‑end—understanding how ads are set up, validated, trafficked, and go live—with a proven ability to optimize performance across publisher platforms. Familiarity with DSPs, SSPs, and ad tech tools is essential, though deep expertise in every platform is not required. Work model : 100% training from office in single shift and post that Hybrid in 24*7 shift model Key Responsibilities Manage & execute programmatic campaigns across publisher platforms from setup to launch. Coordinate ad trafficking, QA, and go‑live across multiple inventory sources (web, app, CTV as applicable). Monitor & optimize delivery and pacing for performance KPIs: impressions, fill rate, viewability, CPM / eCPM, CTR, revenue, etc. Troubleshoot ad delivery issues involving creatives, tags, wrappers, targeting, brand safety, and reporting discrepancies. Collaborate with sales, product, yield, and engineering to ensure smooth execution and timely issue resolution. Analyze performance data to provide actionable insights that improve monetization and yield. Ensure compliance with publisher policies, brand safety, ad quality standards, and privacy regulations. Support integrations & workflows involving SSPs, ad servers, and DSPs (e.g., line items, deals, private marketplaces, header bidding). Maintain documentation & reporting for live and completed campaigns, including post‑campaign analysis. Contribute to process improvement, playbooks, and best practices for ad ops and yield optimization. Required Skills & Qualifications Strong understanding of the ad tech ecosystem and programmatic workflows (publisher‑side). Hands‑on experience with publisher‑side tools: ad servers (e.g., Google Ad Manager), SSPs, yield management. Knowledge of how ads are processed end‑to‑end: ingestion, validation, approvals, trafficking, optimization, delivery. Familiarity with DSPs (e.g., DV360, The Trade Desk, MediaMath, or similar) and how they transact with publisher inventory. Experience with ad servers and trafficking concepts: line items, creatives, tags, macros, targeting, frequency caps, passbacks, priority levels. Solid understanding of ad formats (display, video, native, rich media) and associated measurement (viewability, VAST / VPAID, MRC standards). Ability to analyze campaign data and optimize for eCPM, fill rate, viewability, revenue, and delivery. Strong problem‑solving and troubleshooting skills with attention to detail. Clear communication and cross‑functional coordination skills; comfortable working with technical and commercial teams. Preferred Experience Experience with header bidding (Prebid, TAM, Open Bidding) and deal management (PMPs, programmatic guaranteed). Comfort with privacy & compliance topics (GDPR, CCPA, COPPA) and brand safety solutions (IAS, DoubleVerify, MOAT). Familiarity with reporting and analytics tools (Looker, Tableau, Google Analytics, GAM queries). Basic understanding of ad quality, creative validation, blocklists / allowlists, and supply path optimization. Experience with CTV / mobile app monetization, SDKs, and mediation (if relevant to your stack). SQL or Excel proficiency for data analysis is a plus. Tools & Platforms (Examples) Ad Server: Google Ad Manager (GAM) or equivalent SSPs: Magnite, PubMatic, Xandr, Index Exchange, OpenX (as applicable) DSPs: DV360, The Trade Desk, MediaMath, Amazon DSP (familiarity required, deep expertise not mandatory) Verification / Brand Safety: IAS, DoubleVerify, MOAT Tagging / QA: VAST / VPAID validation, creative wrappers, custom macros Analytics / Reporting: GAM reporting, Excel / Sheets, BI tools #J-18808-Ljbffr