Search Manager
2 semanas atrás
Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Job Title: Search ManagerTravel Required?: Travel - up to 10% of time
Hybrid
No Relocation Assistance Offered
Job Number #163887 - Sao Paulo, Sao Paulo, Brazil
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
We have a position for a Search Manager who will be part of a curious, energetic, and inspiring Marketing team that is leading the company's Digital Transformation. Thinking about Search means thinking about people first and understanding their needs, and here at Colgate, we put people first, whether they are our consumers, partners, or employees. We are on this Transformation journey with a strong focus on people to drive innovation, transformation, and growth. We are Colgate, and we are here to build a future filled with reasons to smile
The Search Manager will work in partnership with the Regional team and the Marketing/eCommerce team to implement and update the continuous Search strategy for the subsidiary, always aligning with the best practices and recommendations from Global and the Regional Team. The strategy should be aligned for Google, YouTube, and also e-commerce.
- Work together with the regional Search team and the agency to define the main keywords to be worked on and develop paid and organic campaigns for Brazil, ensuring alignment with the Search strategy.
- Adapt the Search guidelines developed during the campaign planning phase to local needs, adjusting the identified territories and opportunities across different channels. Collaborate with the legal team when necessary for specific issues.
- Work with the Regional Search team, local marketing, eCommerce, and media teams along with the agency to evaluate new opportunities, plan local activations, and special projects to achieve the best possible results.
- Collaborate with the Content Manager and the Brand Experience (BEX) team to ensure that the product portfolio content is updated and follows the Search recommendations and best practices on our websites, search campaigns, and within partner e-tailers’ sites.
- Monitor and send performance reports to the involved teams, ensuring everyone is informed and aware of progress and improvement opportunities.
- Share relevant insights and emerging Search trends to update content on the site, e-tailers, and campaign descriptions.
- Ensure that the Search budget is allocated and used correctly by working with the agency to set priorities, make cuts, or allocate additional funds if necessary, and coordinate the month-end closing.
- Ensure payments to Google (and tools if applicable) are made correctly and on time to avoid campaign suspension which could lead to a drop in performance/relevance.
- Interact with other CP areas, partners, agencies, and other contacts in the digital environment to bring innovative opportunities, new projects, and new tools to the Colgate team.
Education, Experience, & Skill Requirements:
- Bachelor's Degree
- Experience in the field and technical skills (Google Analytics IV, Semrush or similar web, Moz, Se Ranking)
Functional Experience and Technical Skills:
- Previous experience in Digital Marketing, Product or Category Management, and/or eCommerce.
- Proficiency in SEO and knowledge in SEM
- Experience in Search planning and activation using appropriate tools
- Experience in product or category marketing
- Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement
Experience with:
- Digital fundamentals: websites, search, digital media, CRM/database marketing, social media, mobile, measurement, and optimization.
- eCommerce fundamentals: content development, media negotiation, measurement and optimization, attribution models.
- Platforms like Vtex, Magento, or any other eCommerce platform.
- Strong teamwork and communication skills.
- Leadership, organization, and change management experience
- Must have excellent interface with all company areas as well as partner agencies and suppliers.
- Analytical skills and attention to detail.
- Discipline and commitment to deadlines.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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