Designer – Branding Focus for Marketing Team

Overview At Lumenalta, we create impactful software solutions that drive innovation and transform businesses. Since 2000, we’ve partnered with visionary leaders to build cutting-edge technology, solve complex challenges, and deliver faster results through our elite teams and tech-driven approach. Join us in shaping the future of technology. Your Role As a Designer focused on Branding & Visual Strategy, you will play a pivotal role in shaping our marketing efforts through compelling and cohesive design strategies. Your primary goal will be to align business objectives with user-centered design principles, creating impactful visual assets, motion graphics, and experiences that resonate with our audience and elevate engagement. Responsibilities Collaborate with the marketing team to define business goals and translate them into innovative and strategic branding solutions. Develop and maintain brand guidelines to ensure consistency across all visual, digital, and motion touchpoints. Design assets for web, mobile, and other marketing channels, leveraging tools like Figma to create wireframes, prototypes, and final designs. Create motion graphics and video content to enhance storytelling and brand communication. Conduct user research and gather feedback to refine designs, ensuring alignment with end-user expectations and business objectives. Formulate and drive the internal visual design strategy to ensure excellence and cohesion across all creative outputs. Handle complex use cases involving large-scale audiences and multiple interdependencies. Iterate designs based on data insights, feedback, and emerging trends to enhance brand visibility and user engagement. Your Team You will work closely with cross-functional teams, including developers, product owners, and marketers. This role requires the ability to: Act as a bridge between business goals and design execution. Quickly understand and translate abstract concepts into tangible designs. Independently manage branding projects while collaborating with team members to meet deadlines and objectives. Requirements 7+ years of professional experience with a portfolio showcasing branding expertise, visual strategy, motion graphics, and versatility across mediums. Senior-level experience: At least 4 years of experience designing digital products, marketing campaigns, and video content across web, mobile, and other platforms. Proven track record of delivering pixel-perfect end-to-end designs, including motion graphics and video editing, that align with brand strategy. Strong understanding of large-scale branding projects, including complex use cases involving millions of users or substantial financial impact. Proficiency in design tools such as Figma, Adobe Creative Suite, and motion/video editing tools like After Effects or Premiere Pro. Key traits: Professionalism, problem-solving ability, proactiveness, attention to detail, and a passion for visual storytelling. Preferred Skills Ability to identify and set trends in visual design to maintain brand relevance and impact. Experience working with data-driven design processes and conducting user research. Familiarity with agile methodologies and collaborating in fast-paced environments. Strong communication skills to present and justify design decisions effectively. This is a unique opportunity to leave a lasting impact on our branding efforts and contribute to meaningful, large-scale projects. If you’re a designer with a passion for Branding and a proven ability to deliver exceptional results, we’d love to hear from you This is a fully remote position; however, candidates must be based in Latin America (LATAM) to ensure effective collaboration with the team's schedule. Start Date: Immediate. Applications will be reviewed as they are received, and the posting will remain open until November 28. Other Information Senior Visual Designer- Advertising (Latam) Associate Director of Creative, Acquisition Remote Architectural Designer with SoftPlan Proficiency We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr