Web Analytics Lead

Há 2 dias

Santo André, Brasil Workana Tempo inteiro

We're hiring on behalf of Clearlink , a U.S.-based digital marketing and technology company that builds and manages high-performing brands across industries like home services, insurance, and telecommunications. Clearlink partners with major companies such as AT&T, Verizon, and Progressive, helping them connect with customers through data-driven digital experiences. We're looking for a Lead Web Analyst to own the implementation and governance of their digital analytics stack across brands. You'll be the technical expert on GA4, GTM, TUNE/HasOffers, and Google Campaign Manager, ensuring accurate tracking, scalable setups, and reliable data flow for marketing and product teams. What You’ll Do Lead the design, configuration, and maintenance of Google Tag Manager (GTM), Google Campaign Manager (GCM), and TUNE/HasOffers implementations Lead a small team of web analysts and help them succeed Manage event tracking, enhanced ecommerce, measurement protocol, and cross-domain tracking Configure and QA marketing pixels and custom events (Google Ads, Facebook, programmatic platforms, etc.) Troubleshoot and resolve tracking issues and data discrepancies Partner with engineering, marketing, and product teams to embed analytics requirements into launches and site updates Maintain documentation and champion best practices in tag governance and data accuracy Requirements 5+ years of hands-on digital analytics experience with expertise in GTM, GA4, GCM, and TUNE/HasOffers Proven ability to debug and QA complex analytics implementations Expert-level knowledge in the process of how data is passed between a website and data layers, as well as experience engaging with data objects and arrays within the data layer Expert-level understanding of digital media platforms (paid, social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing) Excellent collaboration and English communication skills across technical and non-technical teams (Bonus) Experience with SQL/Python or cloud platforms like AWS Benefits Remote flexibility – Work from anywhere within U.S. MT time zone. Competitive compensation – Aligned with your experience and market standards. Collaborative culture – Work alongside skilled marketers, engineers, and data professionals in a transparent, high-impact environment. #J-18808-Ljbffr

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