Product Marketing Senior Manager

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Join to apply for the Product Marketing Senior Manager role at Adelantos (Acquired by Payjoy)

About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.

About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
The Senior Product Marketing Manager is responsible for lead product positioning, branding and messaging for PayJoy Credit Line and Card products globally, ensuring our in-app and omni-channel marketing resonates with customers across several countries; ultimately driving acquisition, engagement and retention metrics.
Key Responsibilities

• Define go to market plan and execute product launches for new features, partnering with Product, Engineering, and Design teams to ensure a strong value proposition
• Drive customer experience and messaging decisions including positioning, features and communication of products to customers (in-app and in marketing)
• Create assets to communicate product offers, partnering with Brand, Creative and Design teams
• Develop and execute strategies for acquisition, engagement and retention through in depth customer insights, research and rapid experimentation
• Conduct qualitative and quantitative research into customer needs and market offers to understand product-market fit and refine product positioning
• Develop and iterate A/B tests to refine in-app and campaign communications; partnering with UI/UX, product and marketing teams
• Localize communication to adapt to unique needs in each country
  

Qualifications

• Bachelor's degree or studies in a field related to marketing, communication, or advertising
• 7+ years of experience in product marketing, product management, or growth, in LATAM B2C in a high growth, and fast moving start up environment is preferred, fintech markets serving the underbanked is a plus
• Proven experience launching and scaling B2C fintech or financial products, conducting customer research to validate product-market fit and drive messaging strategy
• Bring expertise translating complex financial products into clear and compelling value propositions for customers
• Strong understanding of customer needs and ability to communicate those effectively across in-app and other digital marketing channels
• Familiarity with financial education content and localization
• Strong collaboration skills across cross-functional teams
• Familiarity with customer lifecycle messaging, UX/UI, and/or CRO
• Familiarity with creative production (static/video) and design workflows
  

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Apply for this job Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales

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