Digital Marketing Specialist

Digital Marketing Strategy and Messaging Specialist at Top 100 Digital Marketing Agency StratDev Digital Marketing is looking for a dynamic and qualified individual to join our in-house team as a Digital Marketing Specialist. This is a versatile role that will include a lot of different tasks across a variety of projects, including both internal and client initiatives. Builder Lead Converter Digital Marketing Specialist About Us: Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We are seeking a passionate and experienced Digital Marketing Specialist to join our team and drive our online advertising, social media, and performance reporting efforts. Manage and optimize paid advertising campaigns across Facebook, Instagram, YouTube, and TikTok to maximize ROI. Schedule and publish content across Facebook, Instagram, YouTube, TikTok, and Google Business Profile (GBP). Monitor social engagement, identify trends, and provide insights to the marketing team. Analyze and report on the performance of all paid campaigns and social channels, providing weekly and monthly reports with actionable recommendations. Track and improve KPIs, including CTR, CPC, CPA, ROAS, and conversions. Implement and maintain tracking using Google Tag Manager (GTM) and ensure proper conversion tracking across all platforms. Build custom dashboards and automate reporting using Google Analytics (GA4), Looker Studio, and other tools to deliver clear, data-driven insights. Stay updated with the latest trends and best practices in digital advertising, analytics, and social media platforms. Ensure consistent brand messaging across all digital channels. Identify new opportunities to generate more leads through campaign optimization, platform features, and emerging digital channels. Requirements: Proven experience as a Digital Marketing Specialist or similar role. Strong expertise in Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, and Google Business Profile optimization. Proficiency in Google Tag Manager (GTM) and experience with conversion tracking setup. Skilled in using analytics and reporting tools such as Google Analytics / GA4, Meta Business Suite, Looker Studio, and platform-native insights. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent organizational skills and attention to detail. Ability to work independently and collaboratively in a fast-paced, results-oriented environment. Bachelor’s degree in Marketing, Business, or a related field is preferred. What We Offer: Competitive salary: $1,300 - $1,600/month. Remote position. Working hours: 8 am - 5 pm CDT, Monday to Friday. Opportunities for professional growth and development. A supportive and collaborative work environment. The chance to make a significant impact on the company's growth and success. Join Builder Lead Converter and help us shape the future of lead conversion through performance-driven digital marketing. Senior Digital Marketing Specialist – Paid Media Labelium is a leading Digital Performance Agency dedicated to driving business growth through data-driven strategies across 16 countries and 23 global offices. Since our inception in 2001, our team of over 1,300 skilled professionals has partnered with hundreds of local and international companies, helping them achieve measurable success. We are looking for a Senior Digital Marketing Specialist to lead paid media initiatives and deliver impactful results across our global client portfolio. The ideal candidate will have a proven track record in managing large-scale paid media campaigns, optimizing performance, and driving revenue growth. Develop and execute paid media strategies across multiple channels, including search, social, display, and programmatic. Lead campaign planning, execution, optimization, and reporting to drive ROI and achieve KPI targets. Collaborate with cross-functional teams, including creative, performance, and data science, to develop data-backed insights and improvement opportunities. Leverage advanced analytics tools and platforms to extract actionable insights and inform media planning decisions. Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in paid media. Requirements: Minimum 5 years of paid media experience in an agency or brand environment. Demonstrated success in managing large-scale paid media campaigns and achieving measurable results. Proficiency in paid media platforms, including Google Ads, Meta Business Suite, TikTok Ads Manager, and programmatic advertising. Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Tableau, or Power BI. Excellent communication skills and ability to work in a fast-paced, results-driven environment. #J-18808-Ljbffr