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Head of Brand Marketing
4 semanas atrás
Victoria
**Job Type**:
Permanent / Full Time
**Salary**:
Contact:
Maya Wettenhall
**About the company**Our client is a hugely successful Australian owned national organisation who are disruptors within their industry. The business is a pioneer in the premium casual dining space and pride themselves on delivering first to market innovation with strong ties to the community, first class customer experience and brand connectivity. The business is undergoing an exciting phase of evolution, with a refined focus on connection to youth culture, sustainability and ensuring ethically sourced product. The business is constantly exploring ways to increase its customer engagement and awareness through new product development, new technology and a best-in-class omni-channel experience.
**About the role**This is a business-critical role responsible for leading the brand marketing and comms function, managing a team of 4 and reporting into the CMO based locally. Playing a key role in the company's future growth objectives the core objectives include driving the integrated marketing planning process, leading national & local initiatives, increasing brand equity, customer engagement, frequency, and profitability. In addition, you will lead the brand team across all comms, social, content and culture marketing, manage all external agencies & suppliers and have full accountability for A&P spend. Aside from being a technically sound marketer, you will also be effective in delivering a cultural shift across all levels of the business to introduce best in class marketing innovation, and an unparalleled level of transparency. You will set in place the strong foundations of a marketing strategy which capitalize on the existing assets of the business while looking for new ways to improve the customer experience and offering. This role will lead the strategic delivery and execution of a refreshed brand architecture and will act as the ongoing brand custodian.
**About You**
You are a degree qualified, a savvy senior marketing leader with 5+ years' experience in strategically focused marketing roles. You have a creative eye, you enjoy following consumer trends, and know how to commercialize these for the consumer. With deep experience in launching go-to-market plans and developing new propositions, you have multi-channel experience and love utilizing customer insights to drive strategic outcomes. You have strong stakeholder management skills - you are at ease working with cross functional teams such as ecommerce and product.
**Skills & Experience**
- Prior leadership management of integrated teams (3+ team members)
- Experience in managing multi-million-dollar campaigns and activations (media buying + planning)
- Proven examples of delivering growth and commercial outcomes within organizations
- Expert in delivering TTL GTM strategies (omni-channel)
- Background in managing big brands across retail, fashion, beauty, or consumer products
- Has operated within a fast-paced environment
- Personal connect to lifestyle, outdoors, music, street, fashion, and youth culture.
**How to apply**
Click on the APPLY button or contact Maya Wettenhall on for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts
