Marketing Analyst/Senior Analyst

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Recruitment Analyst @ Garena I Talent Acquisition I HR I Games I Psychology

About Garena:

Established in 2009 and headquartered in Singapore, Garena is a leading online games developer and publisher with a global footprint across more than 130 markets.

Garena provides global users access to popular and engaging mobile and PC online games that it develops, curates, and localizes. It champions games as a social and entertainment platform on which its communities can engage and interact.

In addition, Garena is a leading esports organizer. It hosts esports events around the world that range from grassroots local tournaments to some of the most viewed professional esports competitions globally. The Free Fire World Series 2021 Singapore, which was watched by 5.4 million concurrent viewers at its peak, holds the record for the highest concurrent viewership of any esports match in history.

About the position:

We are looking for a Marketing Analyst/Senior Analyst for Free Fire who will be responsible to lead high-impact marketing campaigns and special projects with autonomy and ownership. This role combines strategic thinking with creativity in a fast-paced, project-based environment where no two days are the same. Ideal for candidates who thrive amid ambiguity, take initiative, and are eager to grow quickly by solving meaningful challenges.

If you are a driven person who wants to contribute to the gaming industry, we'd love to work with you

Make sure to share your CV in English.

Exclusivity contract required.

Responsibilities:

• Campaign Planning: Develop end-to-end marketing campaign plans that align with the overall marketing strategy, grounded in clear rationale and player insights, and bring new innovative ideas.
• Project Management: Lead campaign execution as project manager, ensuring cross-functional coordination with local teams, global stakeholders, and external partners to ensure high-quality, on-time deliverables.
• Performance Analysis: Evaluate campaign effectiveness and ROI of marketing levers to inform future planning and optimize spend.
• Player & Product Insight: Develop a deep understanding of the game and its community to bridge global marketing initiatives with authentic, locally relevant insights.
• Special Projects: Tackle high-priority initiatives to drive innovation and improve team efficiency, often in unstructured or ambiguous problem spaces.
• Education: Bachelor's degree in Business, Marketing, Communications, or a related field. Candidates from other disciplines with relevant experience or skills are also encouraged to apply;
• Experience: Solid experience working with product marketing, brand management, strategic planning, management consulting, or leadership development programs. Demonstrated experience in project-based, strategic environments and case competitions is a strong plus;
• Passion for Gaming: Must be an active gamer and regular consumer of gaming-related content;
• Languages: Fluent in Portuguese and English, both written and spoken;
• Specific tool skills: Proficient in Excel (e.g., pivot tables, X/VLOOKUP, basic analysis);

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Advertising, and Strategy/Planning

Industries

• Entertainment Providers
• Computer Games
• Marketing Services

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