Content Strategist

Há 3 dias


São Paulo, Brasil Spark | Influencer Marketing Tempo inteiro
Job description

Missão desta área: Liderar o pensamento estratégico da empresa encantando os clientes com soluções criativas e estratégicas no uso de influenciadores digitais.

Estamos em busca de pessoas que desejam se desafiar e que sejam incansáveis em busca do aprendizado. Quer fazer parte da Spark e desbravar todo o potencial do Marketing de Influência?



Main responsibilities
  • Conhecer o mercado de influenciadores em sua complexidade, seus múltiplos segmentos e tamanhos, desde micros influenciadores até grandes celebridades. Compreender o tipo de relacionamento que desenvolvem com suas respectivas comunidades e bases de seguidores;
  • Entender as dinâmicas de comunidades que se organizam em plataformas de social media; suas particularidades, tipos de conteúdo que produzem e consomem;
  • Criar e desenvolver planos de conteúdo com influenciadores e/ou creators de acordo com os objetivos e estilo narrativo necessário, indicando os melhores perfis para cada plano.
  • Auxiliar equipes internas ou clientes a identificar os objetivos de mkt de influência a partir de demandas de mercado e objetivos específicos de negócio;
  • Criar e desenvolver conceitos ou ideias de ações com influenciadores;
  • Pesquisar referências de novos formatos, novas linguagens e tendências de ações envolvendo marcas e influenciadores, de forma que os conceitos e estratégias elaboradas sejam sempre atuais;
  • Direcionar o plano estratégico de conteúdo que deverá ser co-criado e produzido pelos influenciadores, indicando objetivos da marca/campanha, diretrizes de linguagem e outras ações necessárias;
  • Auxiliar na coordenação da execução dos conteúdos feitos pelos influenciadores;
  • Analisar relatórios de performance e propor ajustes nos planos elaborados, quando necessário;
  • Desenvolver material e conduzir reuniões de apresentações de planos estratégicos ou táticos.


Requirements and skills
  • Experiência de 4 anos ou mais na condução de projetos estratégicos e criativos de conteúdo.
  • Ter pensamento estratégico e criativo para desenvolver soluções para grandes marcas envolvendo influenciadores;
  • Ser uma pessoa atenta e atualizada sobre o universo do marketing de influência: novidades de plataformas sociais, tendências do mercado, lançamento de features e comportamento do mercado;
  • Formação em publicidade, jornalismo, comunicação e/ou áreas correlatas.

Diferenciais:

  • Experiência com ferramentas de Social Listening e Influenciadores como: Social Bakers, Stilingue, Tagger, Air Influencer etc.;
  • Ter trabalhado com projetos envolvendo influenciadores;
  • Ser heavy user das principais redes sociais (TikTok, Instagram, Youtube, Pinterest e X);
  • Conhecer e gostar de acompanhar influenciadores e creators de diversos segmentos.
  • Usar Keynote e/ou PPT e saber desenvolver boas apresentações.
  • Inglês intermediário


Additional information

Nosso pacote de benefícios:

  • Convênio Médico e Odontológico
  • Auxílio Alimentação
  • Auxílio Internet
  • Auxílio Celular
  • Auxílio Creche
  • Auxílio Transporte
  • Seguro de Vida
  • Wellhub
  • Desconto em Instituições de Ensino Parceiras
  • Day Off de Aniversário

Sobre a Spark House:

  • Fretado da estação Vila Madalena para Spark House
  • Modelo híbrido de trabalho

Aqui na Spark valorizamos cada pessoa e sua singularidade e oferecemos um ambiente que respeita as diferenças, diversidades e individualidades. Aqui damos espaço para que você possa ser você mesmo.

Se identificou? Então se candidate agora mesmo e vem ser Sparker



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