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Digital Marketing Manager

4 semanas atrás

São Paulo, São Paulo, Brasil Monster Energy Tempo inteiro
At Monster, everything we do is extreme. We push the limits, as do our athletes and consumers, and we're looking for a Digital Manager who will do the same - innovate, break barriers, and help Monster Energy reach new heights.
We're looking for someone who is knowledgeable in many areas and has a deep curiosity that fuels them to learn anything they don't have experience in. This Digital Manager will play a pivotal role in working with the Field Marketing team and bottling partners to help grow sales in their region.
**Essential Job Functions**:
Strategy:
- Develop in-depth knowledge of the Monster brands and the overall business.
- Work with Regional Managers to ensure marketing goals and direction are reflected digitally for each brand.
- Build communication plans based on Marketing briefs that identify digital strategies, objectives, and KPIs.
- Develop presentations to explain media strategy and rationale to bottlers, senior management, and brand managers.
- Support the creation of campaigns to increase the relevancy and recognition of Monster Energy via digital media, influencer marketing, traditional media, etc., and brainstorm how these concepts can be extended into PR and organic social to maximize earned media.
Media:
- Negotiate, place, optimize and report on media campaigns and schedules across various digital platforms (direct, social, SEM and Programmatic).
- Keep up to date on the latest media trends, emerging media, and the holistic media landscape.
- Stay connected to the media marketplace and develop relationships with media vendors.
- Maximize the collection and segmentation of 1st party data and leverage to enhance media targeting opportunities.
- Investigate new, innovative media programs to support product launches, live events, and Monster activations.
- Support e-Com efforts with media campaigns that will help drive and measure sales.
Operations:
- Agency Management - act as a key stakeholder and relationship owner with agencies including media, creative, influencer, and potentially PR - brief agency, establish KPIs and goals, and conduct annual performance reviews to improve agency performance.
- Budget Management - manage budget across all channels; process invoices and billing.
- Legal - manage Legal approval process including contracting.
Content:
- Support Marketing in the development of creative content by sharing digital best practices and optimizing elements such as CTAs.
- Assess creative performance, make data-driven recommendations for content pillars, and develop test recommendations to continue improving performance.
Social Media:
- Oversee social management and respond to comments/questions pertaining to promotions, etc. in your assigned territories.
- Create and maintain a content calendar and digital posting schedule.
- Identify appropriate influencers for Monster, nurture long-term relationships with key media influencers, and measure/report on performance.
Analytics:
- Monitor online and offline campaigns, and report on results.
- Monthly and yearly reporting on channels.
- Setting goals and KPIs for channels in line with HQ.
- Monitor social sentiment and public image of Monster Energy in earned media; analyze the quantitative and qualitative performance.
**Position Requirements**:
- Bachelor's Degree in Social Communication, Marketing, or related field.
- +3 years of experience and proven success record working in Digital Marketing Communications and Public Relations.
- Bilingual: English + Portuguese.
- Strong knowledge of current and emerging digital media platforms.
- Excellent verbal, written, and presentation skills.
- Analytical thinker with strong conceptual and research skills.
- Demonstrable experience with building effective media campaigns.
- Comprehensive understanding of how media impacts brands and how it relates to delivering business objectives
- Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels
- Advanced MS Office user
- Ability to build strong relationships with partners, athletes, and internal teams
- Must be articulate, confident, outgoing, focused but easy-going, pro-active, driven creative, and be a problem solver.
**Qualifications**:
Education
**Required**
Bachelors or better in Marketing or related field.
Experience
**Preferred**
**3 years**: Experience and proven success record working in Digital Marketing Communications and Public Relations.