Facebook Ads Specialist

Facebook Ads Specialist To Apply When applying, you must include a short video or slide presentation showing your most successful Meta campaign for a U.S.based client, including: Amount of leads, Cost per lead, Campaign period, Total investment, and Overall results (Applications without this information will not be considered.) Meta Paid Ads Specialist We're seeking a results-driven Meta Ads Specialist with proven experience managing campaigns for multiple industries and U.S.based clients ideally within a marketing agency environment. If you excel at building, optimizing, and scaling high-ROI campaigns while managing multiple client accounts at once, we want to talk to you. What We're Looking For Availability during U.S. commercial hours (8am-6pm EST) with flexibility to handle urgent matters outside these hours when necessary. Proven track record managing $10k+ / month in ad spend per client with measurable success. Experience with U.S.based clients and understanding of U.S. market trends. Background working in a marketing agency or managing multiple client accounts simultaneously. Mastery of Facebook Ads Manager, Business Manager, and Pixel setup. Strong skills in conversion tracking, retargeting, and funnel building. Data-driven decision-making and analytical skills. Strong communication and organizational skills for client management. Fluent in English—both written and spoken—for clear communication with clients and internal teams. Highly organized, proactive, and able to manage competing priorities. This Job Fits You If You are naturally competitive, assertive, and persistent — you don't take no for an answer and always dig deeper. You're passionate, innovative, and collaborative. You take ownership of your work and aim to make a real impact. You're a problem solver through-and-through, tackling even the most complex marketing challenges until you find answers. You have a comprehensive understanding of marketing funnels, paid ads, social media, and analytics. You're an expert in Facebook Ads, having directly managed large budget campaigns with measurable results. You pay close attention to detail — small things don't slip by you. You are eager to learn, test, and strategize while using client budgets wisely to maximize ROI. What You'll Do Provide clear, actionable performance reports to clients and internal teams on a regular basis. Stay current with Meta policy changes, trends, and algorithm updates. Strategize, launch, and manage high-converting campaigns across Facebook & Instagram. Work across multiple industries, adapting strategies to different markets and goals. Conduct in-depth audience research, targeting, and segmentation for each client. Create compelling ad copy and collaborate on scroll-stopping creatives. Implement A/B tests on creatives, audiences, and landing pages to improve CTR, CPA, and ROAS. Monitor campaigns daily and make fast, data-driven optimizations. Manage budgets effectively to maximize ROI. Collaborate with clients or leadership to define goals and create strategies to meet them. Oversee campaign design and content to ensure relevance for the target audience. Work with all aspects of social media advertising including automation, ad scheduling, conversion tracking, and video ads. Stay up to date on digital marketing trends, platform changes, attribution, and programmatic media buying. Test variations of ads to identify top performers. Measure and optimize campaigns using vendor dashboards, Google Analytics, and marketing analytics reports. Perform post-campaign analysis to determine performance and ROI. Lead brainstorming sessions for new advertising campaign concepts, content, and design elements. Bonus Points If You Have Familiarity with tools like GoHighLevel, Google Analytics, etc. Proven success managing other ad platforms—Google, YouTube, LinkedIn, Reddit, TikTok, etc. Job Types Full-time, Contract Pay: From R$ per hour Expected hours per week Application Question(s) Are you available from 8am to 6pm EST on weekdays, with flexibility outside work hours? Confirm you uploaded the video or short presentation with your most successful Meta campaign for a U.S.based client, including: Amount of leads, Cost per lead, Campaign period, Total investment, and Overall results. What are your hourly rate expectations? Have you previously worked with paid traffic ads in other platforms (Google, LinkedIn, TikTok, etc.)? Please confirm that you've read and agree with everything outlined in this job description, including availability, responsibilities, and expectations. Let us know why you believe you're a good fit. Experience 5 years of ads (required) Language English (required) #J-18808-Ljbffr