Senior Manager of Market +

**About Indigo**
Indigo Ag is a mission-driven company dedicated to harnessing nature to help farmers sustainably feed the planet. We innovate across a breadth of technology and science disciplines to help enhance agriculture's long-term sustainability and profitability and mitigate the climate crisis. We seek to positively impact the world through the digital and biological solutions we bring to the market, creating a more resilient earth, healthier economies, and thriving communities. Our people build partnerships, explore the science, and engineer the technology to help grow the future of sustainable agriculture. The only way to achieve it is through a unique combination of expertise - from Fortune 500 to academia, soil science and agriculture, to tech start-ups.
Are you a business generalist who is passionate about technology, likes diversity in day-to-day activities, enjoys tackling difficult cross-topic problems, and has a "get things done" mentality?
We're hiring a Senior Manager to lead go-to-market efforts for one of our digital products - Market+, a digital solution for grain merchandising.
**The Company**
Indigo Ag is a high-growth international agtech startup with the mission of harnessing nature to help farmers and agribusinesses sustainably feed the planet.
We connect sustainability and profitability by combining data-driven insights, natural microbiology, and innovative digital technologies.
This intersection of agriculture and technology comes through our three synergistic product lines:
Biotrinsic: a collection of biological products derived from plants, for plants
**(Focus of this opportunity)**
Carbon: a program to help farmers generate income from carbon farming
**The Role**
Develop strategy, execute go-to-market, and manage growth of Market+ in Brazil:
Lead go-to-market planning and execution throughout the product lifecycle. Segment prioritization, channel selection, pricing architecture, commercial pipeline, communication strategy
Understand customers journeys, pain points and unmet needs, deriving insights to influence product roadmap, positioning, and messaging to customers
Lead the design of processes, roles and responsibilities, forums, and KPIs for new product line areas
Educate adjacent areas, field teams and partners on our market, value proposition, and product capabilities, developing materials required and leading presentations
Help design and execute programs in a data-driven approach to achieve demand generation goals
Build market intelligence and view on competitive landscape to influence overall product strategy and go-to-market
Lead short-term missions in a variety of topics: define problem, create hypothesis, gather information, execute analysis, extract insights, create recommendation and communicate to relevant stakeholders
Coordinate projects across areas, from design to delivery
**Skills and Basic Qualifications**:
- 2-4 years of experience in management consulting and/or Go-to-Market projects
- Ability to structure problems, execute high-quality analysis, extract insights, and make recommendations
- Embodies a “roll up the sleeves and get it done” start-up mentality
- Able to prioritize and manage multiple activities and projects simultaneously
- Experience in project management with the ability to drive programs independently
- Sharp business acumen to contribute to a wide range of executive-level discussions
- Comfortable in different roles: leading, supporting, executing and being a thinking partner
- Comfortable working with little direction but knowing when to ask for help
- Excellent verbal and written communication, both in English and Portuguese
**Preferred Qualifications**:
- Experience in agtech/agribusiness
- Experience in SaaS Enterprise Sales
- Experience in creating, launching and managing digital products

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