Customer Relationship Management Coordinator

4 semanas atrás

São Paulo, São Paulo, Brasil Pentasia Tempo inteiro
Customer Relationship Management Coordinator

Direct message the job poster from Pentasia

About the Role

A leading company in the iGaming industry is looking for a CRM Coordinator to support operations in the Brazilian market. This role is central to the delivery of personalized communications and campaigns aimed at maximizing customer engagement, loyalty, and lifetime value. With direct support from experienced CRM specialists and collaboration across marketing, content, and product teams, this position offers an opportunity to make a measurable impact in a fast-paced environment.

Main Responsibilities
  • Lead communication and content strategies to enhance the user experience across all stages of the player lifecycle.
  • Plan, execute, and optimize CRM campaigns — from campaign format and delivery methods to platform selection — with a focus on profitability and measurable outcomes.
  • Develop and manage customer segmentation, lifecycle strategies, and retention plans to reduce churn and foster long-term loyalty.
  • Create targeted promotional clusters based on user behavior, preferences, and engagement trends.
  • Collaborate closely with marketing, content, and creative teams to align offers with player needs and determine optimal timing and communication channels.
  • Research, curate, and deliver relevant content to resonate with the player base.
  • Monitor and assess the performance of multi-channel campaigns (email, SMS, onsite, WhatsApp), delivering structured weekly and monthly KPI reports.
  • Apply best practices from the CRM industry, demonstrate critical thinking, and maintain a data-driven, results-oriented approach to every project.
Desired experience
  • Proven knowledge and hands-on experience in retention marketing and CRM campaign execution.
  • Strong team collaborator with the ability to work cross-functionally in a fast-paced environment.
  • Exceptional attention to detail and a deep understanding of customer-centric communication strategies.
  • Fluent in written and spoken English.
  • Experience working with digital design or creative teams to create compelling visual campaign assets.
  • Highly organized, able to prioritize effectively and manage multiple ongoing initiatives.
  • Skilled at handling complexity and making strategic decisions based on broader business goals.
  • Familiarity with CRM tools like Optimove, Infobip, Intercom, Mixpanel, and bonus platform management is advantageous.
Collaboration and Reporting
  • This role is directly supported by the Head of CRM and other specialists within the CRM team.
  • Will work closely with teams in Acquisition, Sports and Casino Product, and Sponsorships to ensure campaign alignment with broader business goals.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Customer Service, and Analyst
Industries
  • Gambling Facilities and Casinos

Referrals increase your chances of interviewing at Pentasia by 2x

Sign in to set job alerts for "Customer Relationship Management Coordinator" roles.

#J-18808-Ljbffr

  • Customer Relationship Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil Johnson & Johnson Tempo inteiro

    **Function**- Customer Management**Sub function**- Non-Technical Customer Service**Category**- Senior Analyst, Non-Technical Customer Service (P6)**Location**- São Paulo / Brazil**Date posted**- Jun **Requisition number**- R- **Work pattern**- Hybrid WorkDescription**Job Function**:Customer Management** Job Sub Function**:Non-Technical Customer Service**...

  • CX & Relationship Coordinator

    Há 3 dias

    São Paulo, São Paulo, Brasil DiDi Global Tempo inteiro R$60.000 - R$120.000 por ano

    Company OverviewIf you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for...

  • CX & Relationship Coordinator

    Há 12 horas

    São Paulo, São Paulo, Brasil DiDi Global Tempo inteiro R$60.000 - R$120.000 por ano

    Company Overview:If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for...

  • Client Executive, Customer Management

    3 semanas atrás

    São Paulo, São Paulo, Brasil Carlson Wagonlit Travel Tempo inteiro

    Client Executive, Customer Management- L)**CWT **is one of the world's leading digital travel management companies and as a Business-to-Business-for-Employees (B2B4E) travel management platform, companies and governments rely on us to keep their people connected - anywhere, anytime, anyhow - and across six continents, we provide their employees with...

  • Customer Care Analyst

    3 semanas atrás

    São Paulo, São Paulo, Brasil TriMas Corporation Tempo inteiro

    **Customer Care Analyst**Company: Rieke do Brasil Embalagens Ltda.Primary Location: Avenida Juvenal Arantes, nº 2500, Galpão 19, Condo, Jundiai, Sao Paolo, , BRAEmployment Type: Salaried | Full-TimeFunction: Customer ServiceEqual Opportunity Employer Minorities/Women/Veterans/Disabled**Main Duties & Responsibilities****Position Summary**:This role is...

  • Senior Client Executive, Customer Management

    3 semanas atrás

    São Paulo, São Paulo, Brasil Carlson Wagonlit Travel Tempo inteiro

    Senior Client Executive, Customer Management- M)**CWT **is one of the world's leading digital travel management companies and as a Business-to-Business-for-Employees (B2B4E) travel management platform, companies and governments rely on us to keep their people connected - anywhere, anytime, anyhow - and across six continents, we provide their employees with...

  • Customer Success Account Management

    3 semanas atrás

    São Paulo, São Paulo, Brasil Microsoft Tempo inteiro

    Builds and executes shared plans with customers. Manages customer executive relationships through business reviews, strategic escalations, and administration of customer contracts. Enable customers to use their benefits effectively. Provides direction for other members of the Account Team to develop a deep understanding of their customer's business and...

  • Relationship Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil RELX Tempo inteiro

    Builds and maintains effective long-term relationships and a high level of satisfaction with key senior-level decision makers and influencers at an assigned group of customer accounts that may include major strategic customers within a geographic or industry focus.Identifies, develops and typically closes new sales opportunitiesCreates demand for the...

  • CX & Relationship Coordinator

    4 semanas atrás

    São Paulo, São Paulo, Brasil DiDi Global Tempo inteiro

    Company Overview If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for...

  • South America Supply Chain Management Operations Coordinator

    4 semanas atrás

    São Paulo, São Paulo, Brasil DNV Tempo inteiro

    South America Supply Chain Management Operations Coordinator Join to apply for the South America Supply Chain Management Operations Coordinator role at DNV . About Us We are the independent expert in assurance and risk management. Driven by our purpose, to safeguard life, property, and the environment, we empower our customers and their stakeholders with...