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Performance Marketing Manager
4 semanas atrás
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
**Longevity Opportunity Vision Enjoy the game**
**ABOUT YOU**
Strong campaign management, analytics, and targeting skills are essential, along with experience running multi-channel campaigns across platforms like LinkedIn, Google, and Telegram. The ability to segment audiences, tailor messaging, and experiment with outreach strategies will be key to your success in this role.
If you're passionate about building demand engines, love experimenting with audience engagement strategies, and enjoy operating at the intersection of performance, content, and product, we'd love to hear from you.
**RESPONSIBILITIES**:
- Build and manage paid ad campaigns (LinkedIn, Telegram, Google, and other platforms) to attract high-value accounts and personas.
- Create organic content and lead social media campaigns to boost visibility and interest.
- Execute ABM tactics: audience segmentation, personalized outreach via paid ads, A/B testing of channels and messaging.
- Build top-of-funnel dashboards and analytics funnels to track reach, clicks, CPL, and engagement metrics.
- Track paid media budgets, performance KPIs, and campaign-level analytics.
- Operate internal systems (Jira, Confluence, Atlas, Anaplan, Zip) to manage execution workflows and collaborate across teams.
**REQUIREMENTS**:
- Solid years of experience in performance marketing or digital advertising (preferably in B2B or tech industries).
- Proven hands-on experience running paid campaigns on LinkedIn, Google, Telegram, and other relevant platforms.
- Solid understanding of ABM tactics, including audience targeting, message customization, and A/B testing.
- Experience with paid media placements and sponsored content in relevant industry publications.
- Strong skills in building top-of-funnel dashboards and tracking key performance metrics (CPL, CTR, engagement, etc.).
- Experience with budget tracking, KPI reporting, and ROI analysis for paid channels.
- Proficiency in internal systems like Jira, Confluence, Atlas, Anaplan, Zip, or similar workflow tools.
- Highly organized, detail-oriented, and comfortable working in a fast-paced, dynamic environment.
- Fluent English (written and spoken) is required; Russian is mandatory.
The duties and responsibilities of this position may evolve over time to support the organization's goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required.
Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws, Xsolla is committed to protecting your personal information and respecting your privacy.
