Senior Business Analyst I
2 semanas atrás
OverviewWe are looking for a strategic and data-driven Business Analyst to join our Marketing Analytics team. In this pivotal role, you will translate complex marketing and business data into actionable insights that drive our growth strategy. You will partner with Growth, Brand, Partnerships, Product, Data, and Finance teams to develop and implement measurement frameworks, analyze performance, and identify strategic opportunities for optimization through implementation. This position reports to the Marketing Analytics Lead and helps foster a data-driven decision-making culture throughout the organization. Fluency in English is required for daily collaboration with US-based employees. ResponsibilitiesBuild and maintain impactful marketing dashboards using Sigma, Google Analytics, Heap, and Looker that drive business decisions Analyze marketing campaigns across channels to optimize performance and allocation of resources Define and track key metrics (LTV, CAC, Churn, Retention, Conversion Rates) to evaluate business health Design and analyze A/B tests to optimize conversion funnels and marketing effectiveness Own weekly reporting processes to deliver insights to stakeholders, including executive leadership Help develop and improve attribution models to better understand marketing ROI and customer journeys Apply structured problem-solving to complex challenges and develop data-driven solutions Identify growth opportunities through trend analysis and funnel optimization Collaborate with Data Engineers to ensure quality data collection and integration Translate analysis into clear, actionable recommendations with implementation roadmaps What you'll bring2-3 years in business analysis in strategic consulting roles or 3+ years of experience within data analytics and/or data science Previous Marketing Analytics experience is a plus Deep understanding of key business metrics: LTV, CAC, Churn, Retention, and Conversion Funnel metrics Knowledge of digital marketing metrics, attribution models, and customer acquisition economics Experience designing and analyzing A/B tests and experiments with statistical rigor Ability to structure complex problems and drive data-driven decision making Excellent communication skills to translate data findings for diverse audiences Proficiency in Excel/Google Sheets for data modeling and analysis SQL proficiency and experience with BI tools like Sigma and Power BI Familiarity with Google Analytics, Heap, or similar web analytics platforms Bachelor's degree in Business, Marketing, Engineering, Economics, or related fields Nice to haveExperience with Python or R for data analysis and statistical modeling Understanding (and willing to learn) how to leverage AI implementation in analytics and operations workflows Interest in the creator economy landscape and digital education platforms Experience with marketing automation platforms like Braze, Salesforce Marketing Cloud Background in SaaS or subscription-based business models LocationThis position is hybrid to our São Paulo office. Although flexible, local employees tend to use our São Paulo office 1-2 times a week. Seniority levelMid-Senior level Employment typeFull-time Job functionResearch, Analyst, and Information Technology IndustriesTechnology, Information and Internet, Software Development, and E-Learning Providers #J-18808-Ljbffr
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