Senior Campaign Marketing Manager

Há 3 dias


São Paulo, Brasil 99 Tempo inteiro

Join to apply for the Senior Campaign Marketing Manager role at 99 DiDi Global Inc. is the world’s leading mobility technology platform, offering app‑based services worldwide, including ride hailing, delivery, and financial services. DiDi provides flexible work and income opportunities, committed to building a safe, inclusive and sustainable transportation ecosystem. The Regional Operations Team serves as the strategic brain behind local market performance, fully accountable for business outcomes in each region. In this role, you will own the end‑to‑end strategy and execution of platform‑wide campaigns, leveraging cross‑functional leadership, data‑driven insights, and innovative growth levers. Key Responsibilities Define and own the campaign growth strategy: develop mid‑ to long‑term campaign frameworks aligned with company growth goals. Lead end‑to‑end integrated campaigns across seasonal, category, and thematic opportunities, driving new user growth, repeat purchase, and reactivation. Shape platform pricing and promotion strategies, partnering with Product, Marketing, and Commercial teams. Leverage multi‑channel growth levers (in‑app messaging, push notifications, CRM automation, paid channels, and ecosystem partnerships) to build high‑performance campaigns that scale. Establish and track key growth KPIs across acquisition, engagement, retention, and monetization, building dashboards and frameworks to continuously measure and optimize impact. Lead experimentation and innovation by designing and scaling growth experiments. Influence senior stakeholders and cross‑functional decision‑making, presenting insights and recommendations that shape product roadmap and commercial planning. Mentor and empower junior marketers, establishing best practices and a culture of data‑driven decision‑making within the team. We’re eager to be in touch because you have 6+ years of experience in growth marketing, campaign strategy, or user lifecycle operations within leading platforms. Proven track record of designing and scaling high‑impact marketing campaigns that materially improve GMV, user retention, or LTV. Strong strategic thinking and problem‑solving skills, with the ability to translate data and insights into actionable growth strategies. Advanced analytical skills; proficiency in SQL and marketing analytics tools preferred. Deep familiarity with CRM, automation, and in‑app engagement platforms, with experience orchestrating multi‑channel campaigns at scale. Exceptional leadership and stakeholder management skills; capable of driving alignment across product, marketing, commercial, and operations teams. Fluent in English (working language); additional languages a plus. You’ll love working at DiDi because We create user value: We innovate safe, pleasant and efficient experiences. We are data‑driven: We navigate the business landscape strategically by analyzing valuable metrics. Win‑win Collaboration: Success is a team sport. We communicate with candor and execute with excellence. We believe in integrity: We always act with sincerity, listening and speaking our minds. Growth: We continuously learn and help each other grow. Diversity and Inclusion: Diversity is our strength. We practice inclusion, plurality, and respect. Diversity & Inclusion: This position is open to everyone, including pregnant people and people with disabilities (PwD). Referrals increase your chances of interviewing at 99 by 2x. #J-18808-Ljbffr



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