Visual Marketing Specialist

Empowering the Next Generation to End Factory Farming: What would it mean to you if you could dedicate your time, talent, and energy to creating a more just and sustainable food system?

Working at New Roots Institute isn't a job for us; it's a commitment to a cause. We are a growing nonprofit dedicated to ending factory farming, and we are seeking a passionate and experienced Visual Marketing Specialist to join our team

Is New Roots Institute the right place for you? Here's what you should know:

• We value having the opportunity to make a difference and aren't afraid of working hard. We're looking for people who possess the resilience and determination to excel in fast-paced and demanding roles while understanding how to differentiate between working really hard (good) and unsustainable self-sacrifice (not so good).
• We continuously question our own biases and assumptions and adapt when we recognize we're wrong. We're looking for people who are self-aware and know how to put their ego aside to achieve shared goals.
• We're results-oriented, strive for excellence, and are looking for people who can say they never miss deadlines.
• Giving and receiving honest and direct feedback is foundational to our culture. We're looking for people who are eager to use constructive feedback to grow, and help others to grow, both personally and professionally.
• Because we work remotely, proactive communication and quick responses are key to building trust and working effectively together. We're looking for people who excel at keeping everyone updated.
• We genuinely enjoy working together and look for ways to have fun, despite the tragic nature of what we are up against. Check out our Rotten Truth series on YouTube to see how we use humor to grapple with the grim reality of factory farming.

• Create compelling graphic designs, infographics, and multimedia content that advances organizational objectives.
• Maintain adherence to visual brand guidelines across all organizational materials while developing streamlined processes and templates that enhance our professional reputation.
• Develop marketing and explainer videos that achieve strong viewership, completion rates, and engagement metrics while meeting production timelines and budgets.
• Create emotionally resonant visual content that clarifies complex topics and clearly demonstrates organizational impact to diverse external audiences.
• Collaborate closely with Storytelling and Digital Marketing Specialists to develop cohesive campaigns.
• Maintain an organized, searchable digital asset library that promotes efficiency and brand consistency across the organization.
• Proactively contribute creative ideas for visual storytelling and digital optimization during campaign planning phases, going beyond execution to strategic thinking.

• Able to translate complex organizational impact into clear, engaging visual content that resonates with diverse external audiences and drives measurable engagement results.
• Committed to maintaining exceptional visual consistency across all touchpoints while ensuring error-free, professional-quality deliverables that enhance organizational reputation.
• Skilled in video production, photography, and digital design with the ability to manage projects within timelines and budgets while achieving performance targets.
• Excellent at working cross-functionally with storytelling and digital marketing teams, actively contributing strategic ideas during planning phases rather than simply executing requests.
• Capable of building and maintaining efficient asset management systems that promote accessibility, reduce redundancy, and streamline workflows across the organization.
• Focused on achieving measurable outcomes like increased click-through rates, video completion rates, and positive stakeholder feedback while continuously optimizing visual strategies for maximum impact.

• At least 4 years of equivalent experience in visual marketing and/or communications.
• Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use.
• Ability to commit to attending the annual in-person team meeting, which typically takes place during the last full week of August (Monday through Friday), but may shift to the first week of June.

This is a full-time, remote position with a salary of $62,400 per year, plus a comprehensive benefits package, including health, dental, and vision insurance, and unlimited PTO.

We value diversity, equity, and inclusion and are committed to creating a workplace where everyone feels welcome and respected. We strongly encourage individuals from all backgrounds to apply, especially those who identify as Black, Indigenous, LGBTQIA+, people with disabilities, and people from the global majority. Please note that we are only considering applicants based in the United States at this time.

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Please click the "Apply for this position" link to tell us why you are interested in New Roots Institute and to submit your resume. Applications will be reviewed on a rolling basis. We hope to fill this position as soon as possible.