Solution Architect

The Solution Architect is responsible for advising, designing, and leading the transformation of cloud-based marketing solutions. Working closely with Delivery Managers, Technical Architects, and Account Teams , you will directly engage with clients to architect scalable, data-driven solutions that enhance customer engagement and drive business value. A Solution Architect is responsible for designing and overseeing the implementation of technology solutions that meet business needs while ensuring scalability, security, and efficiency. Their role bridges business requirements and technical execution, ensuring that systems integrate seamlessly and function optimally.
You will serve as a trusted advisor , translating business requirements into robust technical architectures using Salesforce Marketing Cloud, Data Cloud, Datorama, and Interaction Studio (Personalization) . Your solutions will follow industry best practices to ensure long-term success and seamless scalability.
This role requires a hands-on approach , with the ability to design and implement technical solutions while also leading development efforts when needed.
As both a big-picture strategist and an in-depth problem solver , you thrive on designing resilient, high-performance systems. Your expertise spans across Salesforce platforms, APIs, data integration, marketing automation, analytics, and personalization technologies , ensuring that your solutions not only meet immediate needs but also scale with customer growth.

Key Experiences

• Solution Design & Architecture : Proven experience in designing scalable, integrated solutions across Salesforce Marketing Cloud (SFMC), Data Cloud, Datorama, and Interaction Studio.

• Customer Journey Orchestration : Strong understanding of Journey Builder, segmentation strategies, and omnichannel marketing execution.

• Data Management & Integration : Hands-on experience with Data Extensions, SQL, APIs, and integrating Salesforce platforms with external systems.

• Personalization & AI : Experience leveraging Interaction Studio (Personalization) to create real-time, dynamic customer experiences.

• Analytics & Insights : Proficiency in Datorama for marketing performance analysis, dashboard creation, and data visualization.

• Stakeholder Management : Ability to engage with technical and non-technical stakeholders, translating business needs into technical solutions.

• Governance and Best Practices – Establish best practices, guidelines, and compliance requirements for implementation.

  • Required Qualifications

    • 5+ years of experience in Marketing Automation, Customer Data Platforms, and Digital Analytics.

    • Deep expertise in Salesforce Marketing Cloud, Data Cloud, Datorama, and Interaction Studio (Personalization) .

    • High level knowledge of ETL processes, data pipelines, and marketing analytics tools .

    • Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant, Datorama Certification ) are a plus.

    • Excellent communication skills in Spanish (required); English is a plus.

    • Ability to work in a fast-paced, cross-functional environment and manage multiple projects simultaneously.

    • Problem-solving mindset and strategic thinking.

    • Knowledge of security, compliance, and industry best practices.

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