GTM Data Analyst

Overview Join to apply for the GTM Data Analyst role at TRACTIAN . TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech. What You Will Do Design and deliver insights, analysis, and reporting infrastructure that enable Sales, Marketing, and Customer Success to scale with precision. Translate complex pipeline data into actionable insights for leadership, ensuring revenue forecasting accuracy, and uncovering growth opportunities across customer segments and territories. Partner with RevOps, Enablement, and Sales Leadership to drive pipeline optimization, performance tracking, and long-term GTM strategy. Identify key patterns in the pipeline and customer base to highlight opportunities for sales growth. Work with BI and GTM data teams to gather relevant data and insights for the sales team to drive large expansion projects. Maintain forecast data structures to project accurate company revenue results. Deliver monthly pipeline analyses from Leads to Deals Won to identify bottlenecks, root causes, and scalable opportunities. Create and follow up on action plans with stakeholders to address bottlenecks. Report results and insights to C-suite and GTM leadership, driving alignment and accountability. Segment high-performing markets/accounts using conversion rates, CAC payback, LTV, GRR/NDR, ARPA, and churn. Build and maintain marketing and sales pipeline dashboards in HubSpot and other BI tools. Develop market mapping analyses (TAM, segment growth, competition) to guide new investments. Conduct territory capacity and coverage analyses to optimize sales allocation. Support enablement materials and training to translate data insights into playbooks and process improvements. Build attribution models, cohort tracking, and funnel diagnostics to support lifecycle and campaign analysis. Partner with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency. Requirements 2+ years of experience in GTM Systems, GTM Strategy, Revenue Operations, or Data/Analytics—preferably in high-growth B2B SaaS. Hands-on experience with CRM and GTM systems (like HubSpot or Salesforce). Proven experience reporting to C-suite with strong communication, summarization, and presentation skills. Expertise managing large datasets and turning insights into actionable recommendations. Strong problem-solving skills and a bias for automation and scalability. Ability to collaborate cross-functionally and translate technical concepts for non-technical audiences. Comfortable working autonomously in fast-paced environments. English proficiency. Alignment with TRACTIAN’s mission and values. SQL knowledge and experience. Bonus Points Experience in segmentation / ICP projects. Background across both sales and data functions. Compensation Competitive salary and stock options Optional fully funded English / Spanish courses 30 days of paid annual leave Education and courses stipend Employee Giving Earn a trip anywhere in the world every 4 years Up to R$1.000/mo for meals and remote work allowance Health plan with national coverage and without coparticipation Dental Insurance: we help you with dental treatment for a better quality of life. Gympass and Sports Incentive: R$300/mo extra if you practice activities Seniority level Entry level Employment type Full-time Job function Information Technology Industries Software Development #J-18808-Ljbffr