Senior Web Tracking Analyst, Marketing

Overview

Senior Web Tracking Analyst, Marketing at Deel. Deel is the all-in-one payroll and HR platform for global teams, supporting workers in 150+ countries with AI-powered tools and a fully owned payroll infrastructure.

• Partner with Marketing teams (Paid, Lifecycle, Regional, Brand, and Event Marketing) to ensure all digital campaigns and programs are tracked accurately and consistently.
• Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side), and Amplitude.
• Design, implement, and validate data layer components, ensuring campaign UTMs, conversion events, and user interactions are captured correctly.
• Connect analytics tools (e.g., Amplitude) to ad platforms (Google Ads, Meta, LinkedIn, etc.) to share real-time conversion data for campaign optimization.
• Enable user journey analysis across the full funnel by implementing and integrating behavioral analytics tools (e.g., heatmaps, session replay, funnel visualization platforms such as Hotjar, Contentsquare, FullStory, or PostHog) to identify friction points and inform CRO strategies.
• Collaborate with Marketing Analysts and Analytics Engineers to ensure high-quality data flows into Snowflake, dbt models, and Looker dashboards.
• Partner with Marketing Operations and GTM Data teams to align tracking with Salesforce and HubSpot, ensuring end-to-end attribution of leads and opportunities.
• Work with Marketing and Product teams to build conversion-focused segmentation and personalization strategies, leveraging behavioral and lifecycle data (e.g., Amplitude, Braze, Snowflake) to improve engagement and activation.
• Partner with CRO leads to surface insights and optimization opportunities from tracking data, helping to shape testing roadmaps and improve funnel performance.
• Proactively identify gaps or inefficiencies in tracking and recommend scalable solutions to improve data accuracy and campaign measurement.

• Bachelor’s degree in Computer Science, Data Analytics, Statistics, Marketing, or a related field.
• Hands-on experience with Google Tag Manager and strong understanding of data layer design.
• Working knowledge of web analytics tools (e.g., Amplitude).
• Proficiency in SQL and familiarity with data warehouses (e.g., Snowflake) and data modeling (e.g., dbt).
• Basic understanding of JavaScript and how it applies to web tracking implementations.
• Solid understanding of digital marketing channels (paid search, paid social, display, email, organic, events) and their tracking requirements.
• Experience setting up integrations between analytics tools and advertising platforms.
• Experience with customer communication tools such as Braze, including a strong understanding of how to pass data from Amplitude and Snowflake into Braze for lifecycle campaign activation.
• Ability to define, monitor, and interpret conversion-related KPIs (e.g., conversion rate, funnel drop-off %, activation and retention rates, experiment uplift) to drive measurable improvements.
• Familiarity with behavioral and journey analytics tools (e.g., Hotjar, Contentsquare, FullStory, PostHog).
• Strong attention to detail and ability to troubleshoot technical tracking issues.
• Excellent communication skills; able to translate technical tracking concepts into clear guidance for marketing and operations stakeholders.
• Experience working in fast-paced, high-growth B2B SaaS environments is a plus.

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

Deel is an equal-opportunity employer that values diversity and encourages applications from suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity, or other legally protected characteristics. Deel will provide accommodation on request during recruitment and assessment processes. If you require accommodation, please inform our Talent Acquisition Team at