Principal Product Manager

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

What You\'ll Get to Do:

• Lead the development and GTM strategy of a new product category at Roofr, focused on helping our customers grow their businesses through inbound digital marketing and outbound demand generation
• Work closely with a major strategic partner on the commercialization and productization of a self-driving digital marketing AI solution
• Work as part of a dedicated product development team (consisting of you, a product design partner, and a team of software engineers) to productize this solution, as well as to own and build additional complementary offerings in-house
• Build relationships with pilot customers to better understand their businesses and to identify the most important problems for our top-of-funnel products to solve
• Partner with leaders of customer-facing teams to operationalize how to sell, onboard, and support this new product category

What You\'ll Bring to the Role:

• 5+ years of experience as a software product manager, ideally in a high-velocity, B2B SaaS environment
• A demonstrated ability to break large problems down into smaller, testable hypotheses
• A strong intuition for product design and user experience
• Significant customer research, user testing, and/or product analytics experience and expertise

Who You Are:

• You are a clear communicator who can create simple explanations of complex concepts
• You are curious but skeptical, and don’t settle for the first explanation offered to you
• You\'re adept at leveraging AI tools to significantly enhance the quality of our PDL
• You’re a critical thinker who doesn’t settle for the status quo
• You’re obsessed with providing a world-class user experience
• You sweat the details
• You have experience building zero-to-one
• You have experience working on product integrations and/or managing key strategic partnerships
• Experience in vertical SaaS field service industries (like roofing, construction, home services) or in digital marketing (SEO, paid ads, reputation management, etc.)

Compensation and Benefits

Compensation band: $160,000.00 - $190,000.00 CAD

What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• 1st week of employment is mandatory PTO Start your journey with Roofr by decompressing and recharging - we will see you in week 2
• 1 Friday off per month (we call those our laundry days)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays

Security, Validity and Equal Opportunity

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview. But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people.

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page:

If you receive any suspicious messages or have questions, reach out to us at

Your safety and security are important to us — thank you for your vigilance

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

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